I’m most comfortable with Instagram because it’s where I’ve created and shared the most content, both for my personal page and for work. I understand how to use Reels, Stories, and posts to reach different audiences, and I’ve seen firsthand how to tailor content for both growth and community. Since I post regularly, I’m very familiar with what works in terms of timing, trends, and engagement on the platform.

I believe engagement comes from two things: personality and relatability. Right now, audiences are drawn to content that feels authentic, so I focus on showing real personality and creating videos people can see themselves in. I combine trending formats with my own spin whether that’s humor, storytelling, or a behind-the-scenes glimpse so the content feels fresh but still connects emotionally. I also make sure to interact with comments and encourage conversation because engagement is just as much about building community as it is about the video itself.

I want to do this because I’m literally the friend who makes everyone show up to things. I love getting people together, building hype around an idea, and making stuff feel exciting—whether it’s an event, a reel, or just a random plan I came up with the night before.I’ve already done this through club events, content, and even just daily life on campus, so doing it for a brand like NOMO feels like such a natural fit. It’s fun, it’s creative, and it’s something I know I’d be good at—because I already live it.