Interview Questions
Muse-Sick
Growth Marketing Specialist

HOW CLOSE CAN YOU GET US TO OUR 10M goal?
By being consistent and systematic, I would hope to scale revenue rather than rely on guesswork - The closer that I can align product, messaging and distribution, the faster the momentum builds towards your goal. I aspire to create repeatable growth that makes your target of 10M achievable.
Muse-Sick
Growth Marketing Specialist

What metrics do you prioritize when optimizing a growth campaign?
Conversion rate and CPA (Cost per Acquisition) to ensure traffic is turning into paid users.
I would monitor the CTR (click-through rate) to evaluate creative and messaging performance.
Lastly, I would value the LTV: CAC ratio to guide scaling decisions and long-term optimisation
Muse-Sick
Growth Marketing Specialist

How would you increase paid signups using social media marketing?
I would increase paid signups through social media marketing by first identifying the highest-converting platforms and their respective audiences. I would then tailor the content specifically to their desired outcomes. I would also focus on short-form videos that demonstrate clear value, social proof and quick wins to drive users to a dedicated landing page. I would continuously test different creatives and messaging angles to see what converts the best.







