I would create a video inside of my local HEB in which I would film myself select ing the product in the store, bringing it home, unboxing and tasting the product. I either would use real time audio, voice over, or a mixture of both depending on the brand’s preferences

Yes, I shop at HEB every week

A. Research: 1)Finding influencers that align with brand values, 2)have high engagement, and 3) experience creating UGC and testimonials.

B. Develop a budget: Determine the influencer media budget. Allocate specific funds for each type of collaboration and each level of influencer (nano, micro, macro, etc.)

C. Contact: 1) Upon identifying ideal content creators, reach out to them directly via email to introduce brand & pitch a collaboration, and brief. 2)Collabs may include PR gifting, attending a brand event, sponsorship, and/or story posts.

D. Brand Visibility & Building Relationships: 1) maintain relationships with influencers throughout the lifespan of the campaign. 2) It is important for not only the product but brand the brand to be visible to the audience as well. Commenting under influencers brand posts shows the audience that we are watching and we care about our partners. 3) Lastly, foster continued relationships with high performing influencers. Establishing relationships with influencers develops a sense of familiarity with the brand over time