As Hulu’s Campus Marketing Manager with Riddle & Bloom, I independently executed branded marketing events. To do so, I had to find partners on campus to host with. This involved researching different on-campus clubs, organizations, professors and student influencers who I felt could resonate with a Hulu partnership. I made my outreach as genuine, clear and concise as possible to get my point across while also personalizing each message so that I included why a partnership would be beneficial to them. In result, I formed over a dozen successful partnered events across campus which drove sign ups for Hulu.

I would blend personalization, research and kindness. I'd start out by researching the potential partner's business, their goals and what they would like to resolve or change, to better understand how Equipt can solve their problems and make their studio more valuable. I would them craft a tailored outreach message focusing on what is in it for them not just what is being offered and I would always lead with kindness.

Equinox, Lifetime, and some smaller more niche studios, for instance, Solstice Power Yoga in my hometown of Lynnfield, MA.