One brand that's absolutely crushing it right now is Duolingo and it’s not because they’re pushing a product, it’s because they’ve mastered platform-native storytelling. Their TikTok account feels like it’s run by someone inside the culture, not just observing it. The owl mascot (Duo) has become a chaotic, relatable character — mixing humor, thirst traps, pop culture trends, and self-deprecating brand jokes. They don’t sell language lessons — they sell internet attention, and that’s what keeps users engaged. It’s a perfect example of how being unhinged in a smart way can build serious brand love! Some other brands thats recently popping up in my area is Rapido, Zomato. These are some pages we can relate our handle to.

One of my most successful social media campaigns wasn’t for a brand, it was for a community. I built and managed two Discord servers that grew to over 30,000 active members. What made them thrive was a mix of strategic content, real-time trend spotting, and cultural adaptability. I didn’t just rely on one country’s trends — I tapped into viral formats from the U.S., Korea, India, and more, customizing content and events to match each audience. On Instagram, being chronically online wasn’t just a habit — it was my toolkit. I knew when something was about to pop and how to translate that into memeable, shareable moments that resonated deeply. The secret? Listening more than posting, and always staying five seconds ahead of the algorithm.

If I'm in charge of making Robyn go viral, my first move is to understand it's vibe, the things that make it unique, relatable, or iconic to a niche. Then I’d craft a hook that blends it's personality with a trending format (like POVs, ‘core’ aesthetics, Reels or TikTok sounds [Especially trendy like the Gen Z or even Gen alpha). I’d soft-launch it with meme-worthy, shareable micro-content that sparks curiosity and drops Easter eggs — and I’d make sure it has a TikTok or Insta identity that feels native, not promo-y. Basically: make it feel like a character the internet discovers, not one it’s sold, for more interactiveness and meme-y.