I would use them to spark authentic engagement across platforms either by using a card as a daily hook for short form video content or by posting them as interactive story prompts to get my audience typing in the comments. I'd know they're working if they drive an increase in saves, shares, and high quality, paragraph length replies rather than just standard emojis.

I focus on specific touchpoints rather than general opinions. I break my feedback down into clear categories like usability, design, functionality, and emotional response and always support my critiques with real-world examples of how the product performed during daily use.

I love being the bridge between a brand and its audience. Product testing allows me to dive deep into the user experience, figure out what makes a product stick, and provide honest, actionable feedback that helps brands refine their offerings before going to market.