To effectively tailor content for Boston Marathon participants, I’ll focus on three core pillars: audience insight, strategic alignment with DIG’s offerings, and authentic storytelling. Here’s my actionable plan:Audience Centric Content Creation:Nutrition & Performance: Boston Marathon runners prioritize fuel that sustains energy and aids recovery. I’ll highlight DIG’s wholesome ingredients (e.g., leafy greens, lean proteins) in social posts by pairing vibrant visuals of meals like quinoa bowls or recovery smoothies with captions like, “Fuel Your Finish Line: DIG’s Power Bowls Keep You Strong Mile After Mile.”Emotional Connection: Celebrate the marathon’s legacy and runners’ dedication. Use phrases like, “Boston Strong Starts Here” or “Celebrating 128 Years of Grit—and Fresh, Fast Fuel.” Incorporate user-generated content (e.g., repost runners’ pre-race DIG meals) to build community.Event-Driven Engagement (4/19–4/20):Behind-the-Scenes Action: Capture dynamic video clips of runners at DIG-sponsored events—think high-energy moments like bib pickups, stretch zones, or post-race celebrations. Overlay text like, “DIG’s Here to Cheer You On—and Refuel You After!”Street Interviews with Purpose: Use targeted questions to tie DIG into runners’ stories:“What’s your go-to meal for staying energized during training—and have you tried DIG’s [specific menu item]?”“How does nutrition impact your race day performance?”Edit responses into short reels or carousels, emphasizing how DIG aligns with their needs (e.g., “Meet Sarah: Marathoner, Plant-Based Eater, and DIG Superfan”).Product Integration That Feels Natural:Contextual Showcases: Film DIG meals in use e.g., a runner grabbing a kale Caesar wrap pre-race or enjoying a post-run sweet potato mash. Add captions like, “Quick Fuel for Busy Athletes: DIG’s Ready When You Are.”Call-to-Actions (CTAs) That Resonate: Avoid hard sells. Instead, use CTAs like, “Swing By Our Pop-Up for a Free Recovery Smoothie You’ve Earned It!”Leverage Boston Marathon’s Unique Culture:Highlight local elements, like the iconic CITGO sign or Heartbreak Hill, in visuals. For example, a split-screen image of a runner tackling Heartbreak Hill with text: “Conquered the Hill? Conquer Hunger with DIG’s Protein-Packed Menu.”By blending nutrition-focused messaging, real-time event energy, and authentic runner stories, I’ll position DIG as the go-to brand for marathoners who value quality, convenience, and community.

I stay updated by actively following top influencers, fashion designers, and beauty icons on social media, attending industry events, and constantly researching emerging trends. I also collaborate with brands and use real-time feedback from my audience to ensure my video edits reflect the latest in beauty and fashion.