Yes, I do use Reddit. I mostly use it to look for advice, honest reviews, and real experiences from other people. I trust Reddit more than a lot of other platforms because chances are someone has already asked the exact question I have, and the responses tend to be detailed and genuine rather than promotional. Reddit is not my most used app, but when I participate in discussions, I like to share my own experiences, opinions, or recommendations when I feel like I can actually contribute something useful.

To engage a Reddit community authentically about a new product from SOMOS Foods, I’d approach it as participant or customer. I would post in subreddits where people would be already interested in the type of products that SOMOS makes, such as food discovery, grocery finds, plant-based eating, Mexican cuisine, or budget meal prep. I would also find posts in these subreddits, like if someone is asking for quick healthy meal ideas, I might share that I recently tried one of the products and was pleasantly surprised.