It means being completely honest about something, whether it's talking about a product or owning up to a mistake. Self-expressing my own values and insights on certain tasks.

I can create social proof from things like sponsorships, reviews, etc. This can create a phenomenon where others will be attracted to the product, and would want to take more interest in the product. Posting videos to show how the product works, all the benefits, and etc can really make viewers more interested, while targeting the right target audience.

I would respond to the negative review; ask how we could improve the product or what they didn't like about it.