Glossier: Glossier has gained popularity for its minimalistic, clean, and approachable branding. They focus on creating a strong community of loyal customers through user-generated content and a relatable social media presence. Fenty Beauty: Fenty Beauty, created by Rihanna, gained attention for its emphasis on inclusivity, offering a wide range of shades to cater to diverse skin tones. The brand's communication celebrated diversity and empowerment. Sephora: Sephora's branding centers around providing customers with an immersive and interactive shopping experience. They focus on personalization, offering customers tailored product recommendations and interactive in-store displays.

My favorite source is the natural chaos and flow of the city Istanbul. Each and every day I experience different flows and designs that are natural and magical, existing without demand of attention of others. Noticing different details in the smallest moments on streets, there I find a huge source of inspiration. On the other hand internet is one of my other strong resources with different artists displaying their work on platforms like Pinterest, Instagram and new generative tools, computer programs, digital drawing programs such as Procreate, they give me ability to discover different possibilities of creation and give me inspiration.