I did a video for Verve coffee brand that I really liked. It felt natural because I was able to incorporate Verve into my daily routine without it feeling too forced. I love to make UGC that doesn't feel like an ad.

I will create content that feels natural and invites viewers to participate. I’ll use relatable scenarios where PHX fits into my daily routine and ask questions that encourage comments, like which flavor they’d choose or how they stay energized. I’ll incorporate trending sounds and editing styles so the videos feel current, while keeping the focus on the product’s benefits. I’ll also reply to comments, reshare user-generated content, and create follow-up videos to keep the conversation going and build a sense of community around PHX.

I would showcase PHX Hydration Energy by integrating it naturally into my daily routines so the benefits feel relatable and real. For example, I could film a “day in my life” style reel showing how PHX helps me power through a busy schedule with classes, workouts, and social events. I would also create problem/solution clips highlighting how it eliminates the need to choose between hydration and energy, making it a go-to drink for staying focused and refreshed. For taste tests, I would capture genuine first impressions of each flavor and share my personal favorites. I would also tap into trending audios and TikTok formats, using them to create quick, engaging moments where PHX is the hero of the scene.