Case Studies

Community

What's Hot

How it Works

In a world dominated by filters, ads, and curated feeds, BeReal stood out by reminding Gen Z what social media should be — spontaneous, unfiltered, and real.To expand their footprint and drive new sign-ups in NYC, BeReal partnered with Home From College (H\FC) to launch a student-led ambassador campaign that tapped directly into college life and created genuine, peer-driven engagement.<h3>📸 The Strategy: Real Students, Real Moments</h3>BeReal’s goal was simple — connect with Gen Z authentically and increase both new user sign-ups and daily app activity.Through H\FC’s extensive student network, we recruited qualified, NYC-based ambassadors who understood the BeReal mission firsthand. These ambassadors became the face of the brand on their campuses — not just promoting the app, but embedding it into the rhythm of student life.Ambassadors were encouraged to:<ul><li>Host on-campus activations and pop-ups that brought BeReal moments to life</li><li>Share authentic content showing how BeReal fits naturally into their daily routines</li><li>Spark conversations and encourage friends to download and engage with the app</li></ul><h3>🚀 The Results: Authenticity That Drove Growth</h3>The BeReal x H\FC campaign exceeded every benchmark.<ul><li>📱 1.2M impressions generated across two weeks</li><li>🎓 2,000+ students reached through campus activations</li><li>💬 95% gig completion rate, showcasing ambassador dedication</li><li>🤳 5x engagement compared to BeReal’s brand-led posts</li><li>🎯 3,873 new sign-ups, surpassing the campaign goal by 301%</li></ul>These numbers reinforced what we already know — Gen Z doesn’t just want to see content; they want to create it. When given the opportunity to lead, students transformed BeReal’s message into a movement.<h3>🔑 Key Moments That Drove Growth</h3>📱 Campus Activations: Ambassadors hosted creative pop-ups and on-the-spot BeReal challenges, turning casual hangouts into viral sign-up moments.🎓 Peer-Led Influence: Students recruited their own circles — from dorms to student orgs — creating a ripple effect of organic downloads and engagement.📸 Authentic Storytelling: Ambassadors shared their BeReal moments in real time, showing peers that genuine, unfiltered content is more fun (and more relatable) than polished posts.<h3>😎 Keeping Ambassadors Engaged</h3>🏆 Top Performers: High-performing ambassadors were spotlighted for their creativity and measurable impact on sign-ups.💬 Community Connection: Ongoing challenges and feedback loops kept ambassadors motivated, collaborative, and invested in BeReal’s mission of authenticity.<h3>💡 A New Standard for Gen Z Brand Activation</h3>By leaning into authenticity and empowering students to lead, BeReal and Home From College turned casual participation into a cultural movement.This partnership proved that when brands hand the mic to Gen Z, they don’t just get awareness — they get advocates.👀 Looking to drive real results through student ambassadors or Gen Z activations? Let’s make it happen.

Discover how BeReal partnered with Home From College to drive Gen Z sign-ups, engagement, and everyday app usage through authentic student ambassadors in NYC.

bereal-header

BeReal cover

How BeReal Became a Gen Z Staple in NYC

In a category saturated with sugary sodas and artificial energy drinks, Saint James Iced Tea brought something refreshingly different to college campuses: iced tea as it should be — organic, clean, and sustainably packaged.&nbsp;To make a splash with Gen Z, Saint James partnered with Home From College to launch a bold sampling and ambassador campaign that drove real product trial, digital content, and brand awareness.<h2>🍃 The Strategy: Authentic Sampling with Real Student Voices</h2>Saint James’ goal was to connect with college students where they are — on the quad, in Greek life, and all over social media. The brand’s collaboration with H\FC allowed them to build a student-led ambassador program that emphasized peer-to-peer influence, community engagement, and impactful content creation.Through the Saint James’ “Saints” program, H\FC recruited a team of 10 brand ambassadors to:<ul><li>Lead iced tea sampling events on their campuses</li><li>Collaborate with student orgs and Greek life to expand reach</li><li>Share first-hand impressions via social media content</li><li>Drive traffic to Saint James’ Amazon storefront using custom links </li></ul><h2>📦 The Results: Sampling at Scale, Content with Credibility</h2>The campaign delivered impressive results that drove both digital engagement and real-world trial:<ul><li>🧊 1,525 cases donated</li><li>☕ 18,300 bottles sampled</li><li>📱 160+ pieces of social content</li><li>🛒 650+ direct click-throughs to Amazon product listings </li></ul><h2>🔑 Key Moments That Drove Buzz</h2>🎉 Sorority Sampling Events: Ambassadors hosted pop-up tastings during sorority recruitment and campus welcome weeks, handing out bottles and sparking conversation around Saint James’ flavor lineup.📲 Amazon Affiliate Push: Each ambassador promoted a custom Amazon link, allowing the brand to track ROI from student-led awareness to actual product consideration and conversion.📸 Social-First Storytelling: From iced tea dorm fridges to Sunday self-care resets, creators highlighted Saint James as a go-to hydration staple in their daily routines.<h2>😎 Keeping Ambassadors Motivated</h2>📈 Top Saints: High performing brand ambassadors are invited back to the program where they can continue to grow with brand each semester and gain more experience.💰 Bonuses: Incorporated challenges and competitions for ambassadors each month, rewarding top performers with bonuses, swag and more.<h2>☀️ A New Standard in Beverage Sampling for Gen Z</h2>Saint James’ mission — “iced tea as it should be” — resonated with students looking for better-for-you options with clean ingredients and eco-conscious packaging. Through Home From College’s deeply embedded student network, the brand turned bottles into buzz and created the kind of organic attention that no digital ad spend alone could replicate.👀Looking to sample your product with Gen Z or activate college brand ambassadors nationwide? Let’s make it happen.

Discover how Saint James Iced Tea partnered with Home From College to drive Gen Z awareness through campus sampling, influencer content, and Amazon conversions.

saint-james-header-(1)

saint james brand ambassadors

How Saint James Quenched Gen Z Thirst on Campus

<h2>Nutpods x Home From College: Brewing Awareness with Gen Z Creators &amp; Campus Coffee Culture</h2>In Fall 2024, Nutpods launched a nationwide campaign to reach a key Gen Z audience through TikTok creator marketing and on-campus product sampling. Partnering with Home From College, Nutpods set out to drive brand awareness through content rooted in everyday routines and college lifestyle. The campaign leveraged a network of 30 student creators across 17 U.S. states, generating social-first content optimized for both organic performance and paid amplification.<h2>📌 Campaign Goals</h2><ol><li>Build awareness of Nutpods’ newest product innovation within Gen Z audiences</li><li>Generate organic and paid content to fuel Nutpods’ content portfolio</li><li>Drive consideration through relatable student-led storytelling </li></ol><h2>📦 The Strategy: Content Creation Meets Campus Culture</h2>H\FC recruited and managed 30 diverse creators with an average following of 81K. Each creator delivered 2 pieces of TikTok or Instagram content — showcasing how Nutpods fit into everyday moments like morning routines, dorm coffee setups, and “day in the life” vlogs.<h2>💡 Key Tactics</h2><ul><li>60 total unique assets optimized for paid and owned use</li><li>30 additional UGC-style assets generated organically</li><li>Targeted creator selection near Kroger and banner store locations</li><li>Content integrated naturally into wellness, lifestyle, and beauty creator routines</li></ul><h2>🎯 Campaign Results</h2>✅ 30 Gen Z creators across 17 states✅ 81K avg. creator following✅ 97.1K total content views✅ 4K total likes + 241 comments<reactembed src="https://www.tiktok.com/@sophiieperez/video/7431959203935227179" alt="" title="Nutpods Content" type="tiktok"></reactembed><h2>🥄 Why It Worked: Aligning With Gen Z Routines</h2>☕ Creators who genuinely love coffee brought real enthusiasm to the brand🧠 Content styles aligned with top-performing formats: “day in the life,” GRWMs, and trend-led videos🌎 Diverse voices (from freshmen to med school students) made the campaign inclusive and far-reaching📱 The mix of paid-ready assets and UGC gave Nutpods a wide range of usable media<h2>💬 Final Takeaway</h2>Nutpods x H\FC showed that college students don’t just drink coffee — they share it. By putting the brand in the hands of trusted student creators and coffee enthusiasts, Nutpods earned authentic advocacy, social buzz, and thousands of impressions with content built to scale.☕ Want to bring your brand to the heart of Gen Z routines? Let’s talk.

Discover how Nutpods leveraged Home From College to launch a Gen Z marketing campaign featuring college creators, TikTok content, and coffee culture seeding across 17 U.S. states.

nutpods-header-(1)

nutpodsxhomefromcollege

How Nutpods Brewed Gen Z Buzz on Campus 

When Essence Cosmetics hit the road for its Call Me Queen Back-to-School College Tour, the goal was clear: generate excitement, distribute product samples, and build real brand love among Gen Z college students — just in time for the busiest social season of the year.To make it happen, Essence partnered with Home From College to recruit a powerhouse team of student ambassadors across six top campuses. Together, they transformed the tour into a campus-wide moment, creating organic hype, increasing product trial, and turning beauty into a conversation starter during Greek recruitment.<h2>🎓 The Strategy: Make Essence a Must-Have During B2S &amp; Recruitment Week</h2>The campaign was strategically timed around back-to-school season and sorority rush — a critical cultural moment for Gen Z students.With this in mind, Home From College recruited students from a wide range of backgrounds to:💖 Promote the Essence tour stop on their campus 📦 Distribute curated samples from the Essence Cosmetics lineup 📢 Drive foot traffic and awareness through grassroots efforts like flyering, word of mouth, and dorm-to-dorm engagement 👑 Create visibility on social with branded #CallMeQueen momentsThis wasn’t just a beauty launch — it was a cultural activation embedded into a key student experience.<h2>📍 Campus Tour Highlights</h2>The Call Me Queen Tour visited six high-impact campuses:<ul><li>University of Florida</li><li>Louisiana State University</li><li>University of Alabama</li><li>San Diego State University</li><li>University of Georgia</li><li>University of Texas, Austin </li></ul>At each stop, local student ambassadors led the charge — handing out product, building buzz across dorms and Greek life, and hyping up the brand through everyday moments. <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/120/1750181267517.jpeg" alt="essence-cosmetics" title="essence-cosmetics"></figure><h2>🚀 The Results: Student-Driven Buzz Meets National Beauty Brand</h2>Essence Cosmetics’ partnership with Home From College proved the power of peer-to-peer sampling and local relevance. Across the tour:💬 1,360+ student interactions with brand ambassadors 🧴 5,200+ Essence samples distributed across 6 campuses 📣 12 hand-selected student leaders from diverse organizations 💗 6 key events executed with campus-specific strategyWhether it was recruiting excitement outside the bus or chatting with students in chapter houses, the ambassadors helped Essence break through the back-to-school noise and build brand love that lasted beyond the event.<h2>👑 Turning a Tour Into a Cultural Moment</h2>From makeup bags to Instagram stories, Essence Cosmetics became part of students’ routines, group chats, and first-week selfies. With support from Home From College, the brand embedded itself into the culture of recruitment season and made a lasting impression during one of the most socially charged moments of the college calendar. Want to activate your brand across campuses with the energy and authenticity of Gen Z? Let’s chat.

Essence Cosmetics partnered with Home From College to launch the Call Me Queen College Tour, driving massive student engagement across 6 campuses.

Essence Cosmetics

How Essence Cosmetics Brought Beauty Buzz to Campuses

<h2>Life360 &amp; Tile x Home From College: Prioritizing Safety on Campus</h2>Home From College partnered with Life360 and Tile for a dynamic Fall 2024 program aimed at helping Gen Z college students feel safer and more supported in their everyday lives.<h2>Program Overview</h2>Through a two-part strategy — digital storytelling and on-campus engagement — Home From College sourced a diverse group of 50 student creators and 2 campus event coordinators to bring the Life360 &amp; Tile missions to life across college campuses nationwide.Highlights included:<ul><li>100+ creator assets produced for TikTok</li><li>2 campus activations at Texas A&amp;M and University of Florida</li><li>18M impressions and 479K views across content</li><li>UGC-driven campaigns tied to real stories of why safety matters to Gen Z </li></ul><h2>Creator Community</h2>We hand-selected 50 creators, including 15 with over 100K followers, representing over 20 states and bringing their authentic perspectives on the importance of personal safety.📈 Results:<ul><li>100 creator assets generated</li><li>18M+ total impressions</li><li>6.8% average engagement rate</li><li>32K total likes and 407 total comments</li></ul>The most resonant content showcased creators integrating Life360 and Tile into their daily routines — from commuting across cities to attending late-night study sessions — making safety feel both practical and empowering. <reactembed src="https://www.tiktok.com/@yazmin.adalynn/video/7439516828163951915" alt="" title="Yazmin Tile Video" type="tiktok"></reactembed><h2>Campus Activations</h2>Two unique on-campus events helped students engage with Life360 and Tile in real life:🔍 Aggie Gems Scavenger Hunt – Texas A&amp;M Students used the Life360 app and Tile to complete a campus-wide scavenger hunt focused on safety and teamwork. The event resulted in 82 pieces of UGC and 100% of participants saying they were more likely to use Life360 afterward.💬 Zeta Sorority Safety Panel – University of Florida A panel featuring campus security, emergency services, and student leaders sparked powerful conversations about personal safety and bystander intervention. The event doubled its expected attendance and generated 40 pieces of content, reinforcing the importance of safety tools like Life360 and Tile.<h2>Student-Led Impact</h2>From event concepting to community engagement, student coordinators played a pivotal role in executing events that felt authentic to campus culture. Their efforts drove attendance, content creation, and lasting brand impressions.Ready to build a meaningful, Gen Z-driven campaign that sparks real conversations and drives measurable impact on campus?Let’s talk about how Home From College can activate your brand with the next generation. 🚀

Life360 & Tile partnered with Home From College to launch a Gen Z–focused college program reaching 18M+ impressions while redefining what safety looks like.

Life 360 + Tile

How Life360 & Tile Made Campus Safety Relatable for Gen Z Students

CeraVe has long been a favorite among dermatologists and skincare enthusiasts, but in 2025, the brand set out to create an unforgettable moment that would speak directly to Gen Z. Enter the “Head of CeraVe” campaign — a star-powered rollout featuring NCAA basketball phenom Paige Bueckers, NBA All-Star Anthony Davis, and TikTok megastar Charli D’Amelio.The campaign spotlighted CeraVe’s new anti-dandruff and hydrating shampoo, with an unforgettable moment at a UConn women’s basketball game: CeraVe stationed dermatologists courtside as a cheeky nod to their medically backed reputation. But it was what happened off the court that took the campaign to the next level.<h2>📱 Activating Gen Z Through UGC</h2>To generate buzz on the ground and online, CeraVe partnered with Home From College to mobilize a group of 24 UConn students. These student creators ranged from micro to macro influencers on TikTok, representing a wide range of voices and communities on campus.Each student was briefed to:<ul><li>Blend the courtside dermatologist footage with personal commentary</li><li>Share authentic reactions to the stunt</li><li>Post in real-time to tap into momentum from the live event</li></ul><reactembed src="https://www.tiktok.com/@_emily_tik_tok_/video/7470702833138945322" alt="" title="emily-dermatologists" type="tiktok"></reactembed><h2>📊 Key Results at a Glance</h2><ul><li>24 student creators activated</li><li>74,000+ video views</li><li>5,700+ engagements</li><li>7.6% average engagement rate</li><li>5-day campaign turnaround (briefing to posting)</li></ul>The campaign was short, sharp, and full of Gen Z energy—and proved that the best marketing moments are the ones students want to talk about themselves.<reactembed src="https://www.tiktok.com/@patrick.oatman/video/7470714515164843310" alt="" title="patrick-cerave" type="tiktok"></reactembed><h2>🏀 Why It Worked: Cultural Relevance Meets Campus Credibility</h2>Paige Bueckers isn’t just a name on a roster at UConn—she’s a campus icon. By building the campaign around her, CeraVe tapped into school pride, pop culture, and student credibility in one shot.The “Head of CeraVe” moment stood out not only for its creativity but for how it was brought to life by actual students who understood their peers’ sense of humor, social behavior, and skincare obsessions.🚀 Want to Make Your Next Campaign a Campus Moment? From courtside to newsfeed, Gen Z brought this brand moment to life. Interested in having Gen Zers help highlight your next marketing campaign? Let’s chat.

How 24 student creators brought a buzzy brand moment to life at UConn.

How Gen Z Helped Drive the “Head of CeraVe” Campaign

In Spring 2025, OUAI partnered with Home From College to launch a student-led sampling campaign aimed at introducing their top beauty SKUs to Gen Z students across the U.S.By empowering a group of socially connected college ambassadors, OUAI was able to distribute over 9,600 product samples in trusted student environments—boosting brand recognition, trial, and purchase intent where Gen Z lives, studies, and socializes. Here’s a breakdown of how the program worked—and what made it so effective.<h2> 🧠 The Strategy: Brand Ambassadors Meet Peer-to-Peer Sampling</h2>Rather than rely on digital-only channels, OUAI doubled down on authentic peer-led sampling. The brand partnered with 15 highly involved student ambassadors across three key campuses to serve as the on-the-ground face of OUAI. Ambassadors were responsible for: <ul><li>Coordinating sample distribution through clubs, Greek life, and campus organizations </li><li>Identifying high-traffic moments on campus such as midterms, formals, and wellness fairs </li><li>Reaching students in a way that felt personal, relevant, and rooted in real community </li></ul><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/117/1749753235323.png" alt="OUAI x H\FC Highlights" title="OUAI x H\FC Highlights"></figure><h2> 📦 Program Highlights</h2><ul><li>15 Student Brand Ambassadors </li><li>9,610+ samples distributed </li><li>4,770+ direct peer-to-peer interactions </li><li>45 sampling activations across 70+ student groups </li><li>730+ post-campaign survey responses </li></ul><h2>🎯 Targeted Sampling That Created Real Buzz</h2>Ambassadors were trained to identify high-traffic, high-trust moments on campus—whether that was midterm de-stress events or sorority chapter meetings. Some of the top-performing moments included: <ul><li>Delta Gamma Girls’ Night In at Alabama </li><li>SDSU PRSSA and Cheer Team collabs </li><li>Texas 180 Degree Consulting sampling at UT Austin </li><li>Wellness Society tabling and peer-led giveaways </li></ul>These activations allowed students to try OUAI’s top SKUs—including Leave-In Conditioner, Scalp Scrub, and North Bondi fragrance—while connecting the brand to self-care, beauty routines, and community moments. <h2> 🔍 Post-Campaign Results: Survey Insights </h2>Student surveys after the campaign revealed how effective sampling and social proof can be:<ul><li>61% plan to continue purchasing OUAI products </li><li>79% said they’re likely or very likely to recommend OUAI to a friend </li></ul><h2> 🌸 Event-in-a-Box: The Ultimate Self-Care Night</h2>The “Girls’ Night In” event at Alabama’s Delta Gamma chapter was a standout activation. Featuring snacks, movies, and OUAI products, it drove instant trial and strong UGC, reaching 70+ sisters in a single night. This one event alone created tons of UGC and word-of-mouth moments that boosted awareness beyond the immediate group. <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/117/1749753214887.png" alt="OUAI x H\FC Event In A Box" title="OUAI x H\FC Event In A Box"></figure><h2> 💡 Final Takeaways</h2>This program didn’t just distribute samples—it built lasting loyalty. By empowering real students to act as brand ambassadors, OUAI transformed its presence from a shelf at Sephora to a staple in campus bathrooms, chapter meetings, and social feeds. As Gen Z continues to value authenticity and peer recommendations, this type of program offers a blueprint for beauty brands looking to connect with the next generation of consumers. 📢 Want to activate your brand on campus like OUAI? Contact Home From College to explore ambassador programs, sampling campaigns, and Gen Z strategy.

Discover how OUAI partnered with Home From College to run a successful Gen Z campus ambassador program that drove 9,600+ samples.

OUAI x H\FC Ambassador Program

How OUAI Drove Brand Trial on Campus Through a Student Ambassador Sampling Program

From low-calorie sodas to kombucha and yerba mate, Gen Z loves fun beverages that are both refreshing and healthy. A reliable staple in this market is coconut water, which has electrolytes and antioxidants that provide numerous health benefits. Zico Coconut has been a longtime leader in this space, known for its sleek packaging and partnerships with popular brands like 818 at Coachella. As Zico has continued to grow and expand into new stores like Trader Joe's and Whole Foods, they wanted to increase their social media presence and create content that would resonate with the younger generation. So, they partnered with Home From College to launch a content committee focused on the key markets of New York City, Miami, and LA.&nbsp; <reactembed src="https://www.tiktok.com/@joellenicolee/video/7363817958126243115?_t=8lyMeu1fCH8&amp;_r=1&nbsp;" alt="" title="Zico 1" type="tiktok"></reactembed> Over the course of three months, five content creators created three main types of content for their socials and Zico's that allowed Zico's online presence to be dynamic and entertaining. The three main content buckets were:&nbsp; 🌴 Lifestyle Content: Creators showed how it seamlessly fits into their everyday routine. From smoothie and fun drink recipes to the perfect pick-me-up after a run or long work day, Zico showed how easy it is to fit their refreshing coconut water into Gen Zers everyday life.&nbsp; <reactembed src="https://www.tiktok.com/@sophieperez_/video/7363791595021454638?_t=8lyIBoRPYHS&amp;_r=1&nbsp;" alt="" title="Zico 3" type="tiktok"></reactembed> 🛒 Shopping Content: To drive awareness of where shoppers can find Zico in stores, the content committee created content showing themselves going into major retailers like Whole Foods, Publix, and Trader Joe's to grab Zico.&nbsp; 🎶 Trending Content: The content committee didn't just create content, they kept Zico in the loop with the latest social media trends. By identifying and incorporating popular trends, they ensured Zico stayed relevant and engaging in the fast-paced world of social media.&nbsp;&nbsp;<reactembed src="https://www.tiktok.com/@summersstrawberries/video/7363856349844737323" alt="" title="Summer Brown x Zico" type="tiktok"></reactembed> Through their H\FC Content Committee, Zico had a vast bank of content to use on their TikTok and Instagram accounts that showcased the versatility of Zico for Gen Zers.&nbsp;

How Zico launched a content committee to show why their coconut water is everyone's newest favorite hydrating drink 


zico

How ZICO Reintroduced Its Brand to Gen Z with Campus Sampling

MaryRuth’s Organics, a popular health and wellness brand, burst onto the TikTok scene in early 2023 as people swarmed online to order their liquid multivitamin teeming with essential nutrients. To tap into this online fervor and engage with the Gen Zers, a key demographic on TikTok, MaryRuth’s team set their sights on gathering a trove of user-generated content they could use across their social platforms and paid media.&nbsp; In the summer of 2023, the MaryRuth’s team launched their first gig with Home From College, recruiting over 100 college and new grad students to create a green-screen reaction to one of the viral videos about MaryRuth’s as they tried out the product for the first time.&nbsp; <reactembed src="https://www.tiktok.com/@isabelle.johnsonn/video/7346398105060871454?_d=secCgYIASAHKAESPgo8OuLSP4JAH7Xp8XjoTs4R6b15FosWrTPA7ijhzBMQdOnFe1oxkdPkn3ztoMoyTweURdwZinSMzeef4o%2FwGgA%3D&amp;_r=1&amp;share_app_id=1233&amp;share_item_id=7346398105060871454&amp;timestamp=1710700147&amp;u_code=40lbg3k767ai1&amp;utm_campaign=client_share&amp;utm_source=short_fallback" alt="" title="Mary Ruth UGC" type="tiktok"></reactembed>MaryRuth’s user-generated content had a significant impact. By putting paid media behind these videos, they provided thousands of TikTok users with an authentic and organic reaction to their product, amplifying the reach and impact of their brand.&nbsp; Since then, MaryRuth’s has continued working with Home From College, producing content at scale for many of their popular products. Their efforts have paid off, as they have built a loyal following of Gen Z vitamin enthusiasts. Many students are not just using the products, but also sharing the positive health results they’ve seen, a testament to the brand's success. <reactembed src="https://www.instagram.com/p/C4ZJqfRPX1B/" alt="" title="MaryRuth's Content" type="instagram"></reactembed> As MaryRuth’s continues to grow and scale, they have obtained over 500 pieces of user-generated content from over 250 creators on the Home From College platform.

How MaryRuth's Organics leveraged Home From College to scale their content creation program. 

mary ruths

How MaryRuth’s Reached Gen Z Through Wellness Sampling + UGC

This spring, Not Your Mother’s partnered with Home From College to roll out a multi-campus college ambassador program designed to meet Gen Z exactly where they are-on campus, in their clubs, and on their FYP. The goal? Boost brand awareness and drive product trial through peer-driven sampling, strategic event integration, and content creation that felt as real as a Sunday reset. Through a thoughtfully executed Gen Z marketing strategy, Not Your Mother’s tapped into its target audience using a high-impact combination of campus ambassadors, social-first UGC, and product sampling moments students actually wanted to be part of. <h3>📦 The Strategy: Scalable Sampling, Authentic Storytelling</h3>Home From College assembled a team of 25 student brand ambassadors across five core campuses- UGA, UCLA, UT Austin, Ohio State, and University of Miami. These students became the faces of Not Your Mother’s on campus, executing the haircare brand’s spring sampling strategy with a focus on approachability, cultural relevance, and real-time engagement. Each ambassador was tasked with:<ul><li>Creating campus-specific product sampling moments</li></ul><ul><li>Partnering with clubs and organizations to drive visibility</li></ul><ul><li>Posting organic UGC across TikTok and Instagram</li></ul><ul><li>Distributing monthly styling samples to students </li></ul>All activations spotlighted a single Not Your Mother’s hero product at a time, helping deepen product understanding and driving intentional trial among Gen Z students. <reactembed src="https://www.tiktok.com/@addienicole14/video/7425697882231082271" alt="" title="NYM Student UGC" type="tiktok"></reactembed> <h3>🎉 Highlight Moments: When Haircare Met Real Life </h3>🪩 UGA Chi Omega: Girls’ Night Out Ambassadors hosted a get-ready pre-formal glam session with Chi Omega, seeding Curl Talk and Beach Babe collections as students styled together. The result? A flurry of GRWM content and word-of-mouth buzz in a tight-knit sorority circle. 👠 UT Austin x Hook’d Magazine: Fashion Show Pop-Up NYM teamed up with student-run fashion mag Hook’d for a backstage haircare lounge at their Spring Runway Show. Every model, designer, and attendee received product-and over 200 students interacted with the brand in one night. 🧘🏽 Ohio State: Workout Destress Day Timed around Reading Day, NYM sponsored back-to-back fitness classes with product sampling integrated before and after. Students walked out refreshed, sweaty, and stocked with dry shampoo. <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/115/1747856131136.png" alt="NYM Student Sampling" title="NYM Student Sampling"></figure> <h3>🔑 Why It Worked: A Gen Z Sampling Strategy That Feels Native</h3>This campaign worked because Not Your Mother’s didn’t feel like a traditional brand push. It felt like a trusted friend handing you a product in your dorm, your club meeting, your group chat. By combining:<ul><li>An ambassador program rooted in cultural fluency</li></ul><ul><li>A social content strategy driven by UGC</li></ul><ul><li>A product sampling cadence that met students in real life </li></ul>… Not Your Mother’s built not just awareness, but affinity!<h3> </h3><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/115/1747856052264.png" alt="NYM Student Sampling" title="NYM Student Sampling"></figure><h3> 📊 The Results: From Brand Familiar to Campus Favorite</h3>✓ 8,500+ products sampled across 5 campuses ✓ 530+ pieces of organic UGC created by students ✓ 7,400+ direct student interactions ✓ 125+ targeted sampling events &amp; partnerships ✓ 3 signature “Events-in-a-Box” scaled nationally Survey data showed strong lifts across key KPIs:+12% increase in brand awareness +11% increase in product trial +10% increase in purchase intent <h3>🚀 The Verdict: NYM Earned Shelf Space and Social Clout</h3>The Spring 2025 Not Your Mother’s college ambassador program cemented the brand’s place in Gen Z’s haircare routines. Students didn’t just try the products-they started talking about them, recommending them, and asking for more. 📢 Want to launch a brand ambassador program that gets Gen Z talking? Let’s build it!

Learn how Not Your Mother’s partnered with Home From College to activate a Gen Z-focused haircare ambassador program across five top universities-driving trial, content, and 8.5K+ samples

NYM College Ambassador Program

Not Your Mothers Case Study

How Not Your Mother’s Built Gen Z Brand Love Through a College Ambassador Program

<h3>How Home From College Helped Bring the Brand to Life for Students Nationwide </h3>Fabletics set out to make a statement on college campuses this fall - aligning their activewear and scrubs with students’ busy, active lifestyles while driving awareness, trial, and engagement. To make it happen, they partnered with Home From College to build a powerhouse team of creators and ambassadors, ensuring Fabletics became a brand students not only recognized but also sought after. Through a two-tiered approach, Home From College assembled Content Creators to generate social buzz and Campus Connectors to bring Fabletics directly to students through IRL events and product gifting.<h3>Creating Campus Buzz with Content Creators</h3>A handpicked team of 12 creators brought the Fabletics brand to life through engaging content across TikTok and Instagram. These creators spanned 10 universities, from UCLA to Miami, infusing their unique styles into 144 total assets. <reactembed src="https://www.tiktok.com/@paulinareitman/video/7420172352891276574?_r=1&amp;_t=8qCJtu39GmY" alt="" title="Paulina Reitman x Fabletics" type="tiktok"></reactembed> By allowing creators to blend Fabletics seamlessly into their daily routines, the campaign achieved 5.8M impressions, 750K+ total views, and a 14.7% average engagement rate, outperforming industry benchmarks.<h3> Bringing Fabletics to Life on Campus</h3>Beyond social media, 30 Campus Connectors acted as the boots-on-the-ground marketing team for Fabletics, engaging students with exclusive product seeding, partnerships with 47 student organizations, and multiple campus activations that left students buzzing.<h4></h4><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/temp-files/blog/93/1741115091237.png" alt="Fabletics x HFC" title="Fabletics x HFC"></figure><h3> Event Highlights include:</h3>🔥 Fabletics Run Club (ASU) – A scenic run at Tempe Town Lake led by our ASU Connectors, bringing students together through fitness and Fabletics. 🧘 Fabletics Yoga Class (UCLA) – A branded yoga session where students received Fabletics gear, including yoga mats, to enhance their experience. 💃 Hip-Hop Dance Class (Oregon) – A high-energy activation where students moved freely in Fabletics gear. 🎉 USC vs. UCLA VIP Tailgate – A major brand moment featuring 900+ pieces of Fabletics merch, interactive experiences, and 6,000+ students reached.<h3> The Results: A Standout Semester for Fabletics</h3>Fabletics didn't just make an appearance on campus - it became a must-have brand for students.📈 +22% increase in purchase intent 👀 750K+ social impressions 💬 1.1K+ students driven to Fabletics via unique links 🏆 High-demand product seeding with waitlists at multiple events From content that resonated organically to IRL moments that drove real conversions, the Fabletics x Home From College partnership was a game-changer in reaching Gen Z in a way that felt authentic, community-driven, and exciting.

How Home From College brought Fabletics to life for students nationwide

fabletics

How Fabletics Activated Gen Z Creators with a 2024 College Program

When Built By Girls, a Yahoo-owned organization that seeks to empower the next generation of female and non-binary leaders, builders, and creators to pursue careers in technology, launched their TikTok, they knew they wanted to bring on some college faces to the brand that could speak authentically to their target audience. The Built By Girls brand is focused on being a big sister persona to female and non-binary high school and college students, where they can get advice and tips on pursuing a career in the STEM field. Using Home From College, they recruited a content committee of eight college students of diverse educational backgrounds to create user-generated content for their Instagram and TikTok channels.&nbsp; <reactembed src="https://www.instagram.com/reel/C5WUva5rhOL/&nbsp;" alt="" title="UGC content created for BBG's Instagram" type="instagram"></reactembed> Every month, each student would pitch content ideas for the Built By Girls socials, such as sharing tips on preparing for interviews, behind-the-scenes college internships and clubs, and even highlighting famous female figures in the STEM space during times like Women’s History Month. Each student could share their personal experiences, from advice for navigating college as a neurodivergent person to stories of backpacking through Japan while learning about horticulture.&nbsp; <reactembed src="https://www.instagram.com/reel/C5TsxKooETd/&nbsp;" alt="" title="Behind the scenes of a college newsroom with BBG" type="instagram"></reactembed> By working with Home From College to recruit students to be the face of the page, Built By Girls was able to speak authentically to its audience because the creators on the page were of the same demographics. These students understand what their fellow Gen Zers are looking for in content and what advice and stories they wish they had known in their earlier years. The content committee continues bringing new faces, personalities, and perspectives to the Built By Girls socials, providing followers with entertaining and educational content.

How Built By Girls recruited a content committee of Gen Zers to bring a Gen Z voice to their social media pages

How Built By Girls Engaged Gen Z Voices Through a Content Committee


Last fall, MONDAY Haircare set out to make a lasting impression on college students across the U.S. and Canada—expanding brand awareness, driving product trial, and growing a community of loyal users. To execute this large-scale initiative, MONDAY partnered with Home From College, launching an ambassador and content creator program designed to bring the brand to life both online and on campus.Through a strategic mix of digital and in-person activations, the program successfully placed MONDAY Haircare in the hands of thousands of students, creating an authentic connection with the next generation of beauty consumers.<h3> Building MONDAY’s Campus Presence</h3>To maximize reach and engagement, Home From College recruited 55 highly engaged students across universities in the U.S. and Canada, splitting them into two key roles:🧴 Content Creators: Produced 184 pieces of organic content optimized for paid and owned brand channels, showcasing MONDAY products in haircare routines, styling hacks, and get-ready-with-me videos. 📢 Brand Ambassadors: Drove awareness and trial through on-campus sampling, UGC, and partnerships with 42 student organizations to further embed MONDAY in key student communities.🚀 Key Results: ✅ 7,400+ MONDAY Haircare products sampled ✅ 300+ pieces of content generated ✅ 42 campus club partnerships<h3> Driving Digital Impact with Creators</h3>With a mix of macro, micro, and nano creators, the campaign drove strong engagement across TikTok and Instagram, with content that felt authentic and seamlessly integrated into students’ daily routines.<h4>Content Highlights Include:</h4>💗 2.9M total impressions 📊 246K+ video views 🔥 5% average engagement rate <reactembed src="https://www.tiktok.com/@evelynbonaldo_/video/7404605060740566278?_d=secCgYIASAHKAESPgo8ctSR6rEP2dclEmnhj3ASj5bT4vdBabyvmRRbWXfh8mnZNtYZFyyH8SnOjoAcRrciXj5IrTtUbGIekKWuGgA%3D&amp;_r=1&amp;share_app_id=1233&amp;share_item_id=7404605060740566278&amp;timestamp=1724018974&amp;u_code=d2hbb3ebh316eh&amp;utm_campaign=client_share&amp;utm_source=short_fallback" alt="" title="MONDAY Haircare x Evelyn Bonaldo" type="tiktok"></reactembed> <h3>Bringing MONDAY PR to Life On Campus</h3>From sorority houses to student clubs, MONDAY ambassadors put the brand directly in the hands of students, creating real-life touchpoints that sparked conversation and built brand love.🏫 Campus Highlights:<ul><li>Greek Life Partnerships: Ambassadors partnered with Sigma Delta Tau, Kappa Delta, and Chi Omega to distribute exclusive MONDAY PR boxes.</li><li>Key Campus Moments: Sampling events were timed around date parties and self-care nights to align with student needs.</li><li>Student Reactions: “The pink merch was EVERYTHING—everyone wanted it, and it made the products even more exciting to try!”, “I can’t get over how cute and functional the MONDAY haircare products are and I'm so happy to share an affordable ethical brand with my peers! Also pink EVERYTHING!!””</li></ul>💖 42 club &amp; organization collaborations 🎁 1,152 PR boxes gifted 💬 1.2K+ student interactions leading to brand trial <reactembed src="https://www.tiktok.com/@emileemarten/video/7434776000812125482?is_from_webapp=1&amp;web_id=7363109042333926943" alt="" title="Emilee Marten x MONDAY Haircare" type="tiktok"></reactembed><h3>The Results: A Semester of MONDAY Magic</h3>The MONDAY Haircare x Home From College partnership exceeded expectations, turning students into brand advocates and making the brand a campus staple.📈 +22% increase in purchase intent 🎥 MONDAY-branded UGC across 16 campuses 📣 Social buzz reaching millions of students across North America

MONDAY Haircare teamed up with Home From College to reach students across North America through a campus creator program, driving awareness, trial, and real connection with Gen Z consumers.

MONDAY Haircare Campus Takeover

How MONDAY Haircare Engaged Gen Z Students Across the U.S. & Canada

This winter, Avatara Skincare set out to own the college skincare conversation with a full-funnel approach to awareness, trial, and content creation. From Lip Jellies to Glow Zones, Avatara partnered with Home From College to put products in students’ hands and content on their feeds, right when skincare matters most—midterms, self-care nights, and Sunday resets.With a campus presence built on sampling street teams, club-led activations, and a roster of diverse creators, the program built real connections, unlocked UGC, and drove new product trial with a Gen Z demo that’s beauty-obsessed but budget-aware. <h3>The Strategy: Meet Students Where They Are (IRL &amp; Online)</h3>H\FC deployed a three-pronged approach to engage students across 17 campuses:👯‍♀️ Ambassadors &amp; Club Leads – Students acted as on-the-ground brand reps, hosting events, distributing samples, and driving local buzz through clubs like Delta Phi, Her Campus, and Aggie Gems.📦 Sampling Street Teams – 5 campuses had 1 rep each spreading product via bathroom takeovers, dorm drop-offs, and chapter shoutouts—creating visibility during high-traffic moments.📱 Content Creators – 10 creators, including micro and macro influencers, posted evergreen beauty content, optimized for owned and paid use, aligned with moments like finals week resets and skincare routines abroad. <reactembed src="https://www.tiktok.com/@_lavidaa/video/7468013592424615211?is_from_webapp=1" alt="" title="Hamdah x Avatara Skincare" type="tiktok"></reactembed> <a target="_blank" rel="noopener noreferrer" href="https://www.tiktok.com/@_lavidaa/video/7468013592424615211?is_from_webapp=1&amp;sender_device=pc"> </a><h3>Results That Speak Volumes</h3>&nbsp;✅ 2,500+ products sampled ✅ 25 micro activations + 4 large-scale club events ✅ 60 creator content pieces generated ✅ 475 organic UGC posts from ambassadors and event attendees ✅ 3.4M impressions across platforms ✅ 5.4% average engagement rate🎯 Highlight: At the "Lips &amp; Lattes" event with Her Campus Alabama, students lined up for fruit-themed drinks and a chance to try the latest Lip Jelly—showcasing how an intentional brand moment can drive both trial and TikTok-worthy content. <h3>Moments That Mattered</h3>💬 Event Concepts That Sparked Joy From spa-themed study nights to "Glow &amp; Scrap" vision board parties, ambassadors pitched events that delivered memorable product moments and organic brand storytelling.🌈 Flexible Creator Briefs Paid Off Avatara’s creators delivered strong content performance by pairing creative freedom with trend alignment—think GRWMs, skincare shelfies, and self-care resets.💄 Product Variety = Higher Engagement Students were excited to sample multiple flavors and formats of the Lip Jellies, which created more opportunities to share, post, and spark conversation.📸 Everyday Visibility Built Buzz Placing Lip Jellies in high-traffic locations like sorority house bathrooms, dorm lounges, and club meetings made the brand feel ever-present and part of students’ daily routines. <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/101/1745001728868.png" alt="Avatara x H\FC Winter 2024 Program" title="Avatara x H\FC Winter 2024 Program"></figure><h3> The Verdict: A Winter to Remember</h3>The Avatara x H\FC Winter '25 program turned curiosity into conversion and made Lip Jellies a college campus staple. From creative events and content to strategic product seeding, Avatara showed up—and stood out—in all the right ways.📢 Want to make your brand a Gen Z favorite? Let’s glow. 🚀

How Avatara Partnered with Home From College to lead skincare talk on campus

Avatara x H\FC

avatara x h\fc

How Avatara Skincare Reached Gen Z with a 2024 College Program

<reactembed src="https://www.instagram.com/p/CrBjgTcsLUo/?img_index=1" alt="" title="Steve Madden Content" type="instagram"></reactembed>As a longtime brand on Home From College, Steve Madden had launched numerous content committees, allowing students to share how they incorporate these iconic shoes into their everyday looks. From the Lasso boots for festival season to the Everlie sneakers for heading back to school, Steve Madden gave students the creative freedom to showcase the product through images and videos in the most authentic way to their accounts.&nbsp;<reactembed src="https://www.tiktok.com/@jess._.lam/video/7222377404298267946" alt="" title="Steve Madden Student Content" type="tiktok"></reactembed>With the rise of Rushtok over the past few years, Steve Madden wanted to showcase why their shoes are the perfect fit for any college occasion. So, they launched their Back-To-School tour in the Fall of 2023, bringing a Steve Madden-branded bus to five campuses across the South: the University of Alabama, the University of Georgia, UT Austin, Florida State University, and Tulane.&nbsp;To help get the word out at each of these schools before Steve Madden arrived on campus, they enlisted the help of Home From College to launch their campus ambassador program. We recruited 5-7 ambassadors at each of these schools who had experience in content creation and were heavily involved in clubs and Greek life. Students took on a wide range of responsibilities to help make the tour a success, including:&nbsp;<ul><li>Creating pre-tour content for their social channels showing how they style the Everlie shoes</li><li>Putting up posters across campus promoting the tour</li><li>Advising the Steve Madden team on the best places to park on campus and potential local businesses to partner with&nbsp;</li><li>Supporting the tour on campus by helping to manage lines and creating content on the bus</li></ul><reactembed src="https://www.tiktok.com/@isab3llacano/video/7270177548384881963" alt="" title="Steve Madden Tour Content" type="tiktok"></reactembed>With their ambassador program, Steve Madden built excitement around their tour before it even began and saw huge lines outside the truck at every school. Students loved the opportunity to represent a major fashion brand on their campus and play a part in a hugely successful Back-To-School campaign.&nbsp;&nbsp;

How Steve Madden launched their first campus ambassador program to build hype around their Fall 2023 College Tour


steve-madden

How Steve Madden Activated Gen Z Creators on a Campus Tour


Buzzfeed, the beloved entertainment and media company, has been a staple for Gen Z, known for its entertaining YouTube content and engaging quizzes. Now, Buzzfeed has ventured into the movie business, producing films like One True Love with Simu Liu and Phillipa Soo and Puppy Love with Grant Gustin and Lucy Hale. As their movie business expanded, Buzzfeed saw a unique opportunity to involve their core audience, Gen Z, in a unique way. They partnered with Home From College to launch content committee gigs for their latest releases, EXmas and Latency, offering Gen Z a chance to be part of the excitement.&nbsp; <reactembed src="https://www.tiktok.com/@leaaaamoreno/video/7381144166824267054?_r=1&amp;_t=8nFl4qoZbdS&nbsp;" alt="" title="Video 1 " type="tiktok"></reactembed> As the holiday season approached and students were returning home for winter break in December of 2023, Buzzfeed strategically launched their campaign for EXmas. The film was set to release on Amazon Freevee, and Buzzfeed aimed to get Gen Zers excited about watching this hallmark-style rom-com with their friends and family over the holiday break. They recruited 30+ students from Home From College to create content showing their reactions to a movie preview clip, effectively building anticipation for the film.&nbsp; <reactembed src="https://www.tiktok.com/@dhillon.diary/video/7304908720960441631" alt="" title="Video 2" type="tiktok"></reactembed> When Latency-starring Alexis Ren, a Gen Z icon from her days on YouTube, came out in June of 2024, it premiered in select theaters in major cities across the US. Home From College recruited eight experienced content creators in key markets like New York, LA, Dallas, and Tampa to create content around seeing the film in theaters to increase awareness about the opportunity to see this BuzzFeed film in theaters. Students tied Latency into their regular content by reacting to the movie trailer, doing Get Ready With Me videos for the movie theater, and vlog-style content of them watching the film in theaters. Ultimately, this campaign generated 12k+ views and helped drive traffic to theaters.&nbsp; <reactembed src="https://www.tiktok.com/@elianamarie444/video/7381968583158533419?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7321935888908305963&nbsp;" alt="" title="Video 3" type="tiktok"></reactembed> By working with Home From College, Buzzfeed was able to create excitement with Gen Z about two of its newest films by allowing content creators to do what they do best: create honest and authentic content around the films.

How Buzzfeed leveraged content creators on Home From College to generate excitement on their new films in theater and streaming 


buzzfeed

How BuzzFeed Sourced Gen Z Creators Through a Paid Campus Program


Neutrogena launched its Boost Bus tour across Texas to celebrate back-to-school season, helping students ensure their skin was first in class. This fast-moving campaign visited four of Texas's biggest and most diverse schools: UT Austin, Texas A&amp;M, UT Dallas, and Texas Christian University. To build hype and increase participation at each stop, Neutrogena wanted to get the word out about the tour across each campus. So they partnered with us here at Home From College to post a Street Team gig.&nbsp;Utilizing our long-standing connections with students, clubs, and Greek life at each campus, we assembled a diverse Street Team. Comprising 10-15 students per school, the team was connected to a wide range of campus groups, from freshman to grad school and from Greek life to multicultural clubs, ensuring the campaign's reach was inclusive and comprehensive.&nbsp;<reactembed src="https://www.tiktok.com/@lauren.morris1/video/7408997779491671338" alt="" title="UGC Video" type="tiktok"></reactembed> Students played a pivotal role in the Boost Bus campaign, taking on a wide range of promotional tactics prior to the bus's arrival on their campus. This included reaching out to 5+ clubs they were involved in to share the tour details, putting up 25+ flyers across campus, and creating user-generated content on their socials to build excitement for the bus. Their early and grassroots outreach efforts significantly contributed to the growing student hype for the bus.&nbsp;<reactembed src="https://www.tiktok.com/@thesydneyhuebner/video/7409061847283928351" alt="" title="UGC Video" type="tiktok"></reactembed>To increase awareness on the day of the Boost Bus, we arranged exclusive sneak peeks for influential groups on each campus where their members could visit early and create content around the tour. These groups ranged from Texas Sweethearts at UT Austin to the Aggie Gems at Texas A&amp;M and Alpha Kappa Delta Phi at UT Dallas.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/82/1730341450281.jpeg" alt="Shift " title="Shift "></figure>As a result of Neutrogena and Home From College's partnership, we were able to generate strong excitement within the student population at each school by creating a diverse Street Team that could reach a wide range of communities across each campus, reaching students where they were online and in-person. Neutrogena built a strong wave of brand loyalists in the Street Team who continue to say great things about the brand.&nbsp;

How Neutrogena built excitement for their boost bus tour on Texas college campuses with Home From College 


neutrogena

How Neutrogena Reached Gen Z with a Student Street Team Strategy


To kick off this school year, Steve Madden activated a pop-up on five campuses across the country, including The University of Texas at Austin, Tulane University, University of Alabama, Florida State University, and Georgia University. To advertise their new ‘Everlie’ shoe for back-to-school, Steve Madden partnered with Home From College to find fashion-forward, community-driven students to spread the word across campus and get students energized and involved at this bus tour! Not only was this a smashing success for Steve Madden, but students LOVED being involved in the marketing mix and being able to represent such a well-loved brand on campus. Let’s hear for some of our students on why they loved the SM campus tour: Emily Berg, Freshman at Florida State University“My experience with the SM Campus Tour was truly remarkable. What I loved the most was the opportunity to connect with other students who shared an interest in the SM brand. It wasn't just a promotional event; it felt like a community gathering. We got to explore the Everlie collection, ask questions, and learn about its features firsthand. This interactive aspect made the experience much more engaging than a traditional marketing campaign. It also formed partnerships with local businesses, enhancing the overall experience for everyone involved.”Alexis Waterworth, Sophomore at The University of Alabama“I loved all the people I got to meet from the corporate office, and everyone was so kind and energetic about the event. It was also really fun to work an event that was on my campus &amp; hand out goodies to people I go to school with.I think this was a unique way to sell and promote shoes, and I know a lot of students on campus were talking about it. I also had friends from other universities who didn’t have Steve Madden visit them tell me how jealous they were of the opportunity I got. It definitely helped to bring Steve Madden back to our generation and I love that!”Ava Richards, Sophomore at The University of Texas at Austin“I loved the SM Campus Tour because it gave me access to a great student ambassadorship, allowing me to represent the well-known brand. It was a fantastic opportunity to create original content representing both Steve Madden and UT Austin for back-to-school. Chatting with UT students and meeting new faces at the bus was a fantastic experience. Working with my fellow ambassadors made it even more enjoyable!I thought the campus pop-up for Steve Madden was a brilliant and engaging idea. It added a more organic touch to promote their new shoe, the Everlie, and I appreciated their experiential marketing approach. It not only got people talking but also helped build connections, whether over free goodies or the latest fashion trends. It was a fun and smart way to connect with the brand to college campuses.”<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/14/1695504609054.png" alt="sm" title="untitled-design-(7)"><figcaption>SM Everlie Shoe</figcaption></figure>

See what our students had so say about #SteveOnCampus!

How Steve Madden Engaged Gen Z with a Multi-Campus Tour

March is one of the most exciting times on college campuses as students prepare to cheer on their teams during March Madness. This year, NIVEA wanted to build on this excitement to drive mass awareness of their NIVEA Soft line through a large-scale sampling program at two essential schools: the University of North Carolina at Charlotte and the University of South Carolina. Both schools were big hot spots during this year's March Madness tournament as UNCC was a for the first and second rounds of the Men's tournament, and UofSC went on to win the Women's tournament. NIVEA wanted their sampling program to feel authentic and to truly embed themselves within the unique campus culture of each school, with UNCC being a more urban, commuter campus and UofSC being a hub for Greek life activity. To achieve this, NIVEA partnered with Home From College to manage and recruit college students to be involved in every aspect of the sampling program. We launched four gigs to recruit over one hundred students at these schools, recognizing their crucial role in reaching every part of these campus communities and getting the word out about NIVEA Soft.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1719288746243.jpg" alt="NIVEA on Campus" title="NIVEA on Campus"></figure><h3>📋 The Ops Coordinators&nbsp;</h3>A team of Ops Coordinators was recruited at the two schools to effectively manage the logistics of distributing over one hundred thousand samples to college students. These students played a crucial role in the day-to-day operations of the sampling program, ensuring products reached the right students and groups on campus. They also acted as strategic advisors to the NIVEA team, providing valuable on-the-ground insights on what clubs resonated most with NIVEA Soft and how students perceived the product.&nbsp;<h3>🤝 The Club Partnerships&nbsp;</h3>At state schools like UNCC and UofSC, where there are tens of thousands of students, clubs are often the cornerstone of a student's college experience. They provide students with a community of peers who share similar interests and allow them to build lifelong friendships while pursuing activities they enjoy. To capitalize on this, we worked with our Ops Coordinators as we designated Club Partnership Managers who were heavily involved on campus to identify clubs to sample with and the best moments to partner with these clubs. NIVEA's club partnerships ranged from handing out samples during the Dance Marathon at UofSC to presenting at weekly meetings for the Charlotte Film Community at UNCC. We stocked bathrooms at sorority and fraternity houses at UofSC and lockers for teams like the UNCC Women's Soccer Game.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1719288774738.jpg" alt="Clubs with NIVEA" title="Clubs with NIVEA"></figure>As word spread about NIVEA partnering with clubs to provide samples, our team received tons of inbound requests from groups looking to share NIVEA Soft with their members. Ultimately, we partnered with 86 clubs to distribute over 70,000 samples.&nbsp;&nbsp;🎬 The Content Creators&nbsp;College influencers are becoming an increasingly important part of college culture, providing students with recommendations on the most popular spots to study and go out on campus. They develop strong connections with their followers, often fellow students on campus, and trust their opinions. Working with our Ops Coordinators, we identified each school's top five content creators. We partnered with them to create two pieces of content highlighting how they incorporate NIVEA into their everyday routine and to build excitement around an exciting event at each school. These creators reflected the diversity of each school, coming from different backgrounds and majors ranging from Greek life to athletics. They helped build digital awareness and excitement about NIVEA being on campus for their collective audience of over 300,00 people.<reactembed src="https://www.tiktok.com/@niylanicoleee/video/7347792870587288874?_d=ddek4dijlamc13&amp;_r=1&amp;enable_checksum=1&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAAEvgajfPuZrtaQOnwTeVX_0NhK2N0u7nTYl-KAO-twTyr7eraJEIt4ZTHMcS5wIsI&amp;share_app_id=1233&amp;share_item_id=7347792870587288874&amp;share_link_id=71C28C0B-AE5E-430E-A35E-CCA14A6A8AD9&amp;sharer_language=en&amp;social_share_type=0&amp;source=h5_m&amp;timestamp=1710791538&amp;tt_from=copy&amp;u_code=d0hl793gd3293h&amp;ug_btm=b8727%2Cb2878&amp;user_id=6569553753329188865&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy" alt="" title="Content Example" type="tiktok"></reactembed><h3>🎡 The Events ☕️</h3><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1719288685279.jpg" alt="NIVEA Carnival" title="NIVEA Carnival"></figure>To make a large-scale impact at each school, we helped coordinate a NIVEA-branded event that authentically reflected each campus's culture.&nbsp;At UNCC, we utilized the street team to help staff the NIVEA Carnival right on the quad at the heart of campus. During breaks between classes, students came out to play carnival games and learn all about NIVEA Soft. The Street Team went out across campus to spread the word about the event and helped hand out over 5,000 samples during the day. Students loved the chance to destress with fun games during the busy school day and even got to take their glambot photos.<reactembed src="https://www.instagram.com/p/C4v3vAoPQNh/" alt="" title="The NIVEA Soft Carnival" type="instagram"></reactembed><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1719288704451.jpg" alt="UofSC AWA Event" title="UofSC AWA Event"></figure>At UofSC, we worked with a local coffee shop, As Well As, which is very popular with students, to organize a NIVEA pop-up. During the pop-up, students received a free NIVEA branded beverage like the NIVEA Soft Cloud Smoothie while learning all about NIVEA Soft from the knowledgeable street team. News of the pop-up spread throughout campus, bringing over 250 students to the cafe (double the average foot traffic). They were excited to start using NIVEA Soft and enjoyed how the brand easily integrated itself onto campus with an activation that fit into their daily routine.&nbsp;<reactembed src="https://www.tiktok.com/@claudiasamss/video/7353264986489113887" alt="" title="Claudia Sams UofSC Promo" type="tiktok"></reactembed> <h3>🚏 The Street Teams&nbsp;</h3>To help achieve sampling at scale, we recruited a Street Team, members of each campus community ranging in age from freshman to graduate students, to help reach everyone on campus. From gifting students samples in their apartments and dorms to talking about NIVEA Soft during class and at iconic spots on campus, the Street Team ensured students' skin was kept moist with NIVEA Soft. In the end, the Street Team was able to hand out over 50,000 samples.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1718483215651.jpg" alt="NIVEA Sampling" title="NIVEA Sampling"></figure> Through its partnership with Home From College, NIVEA distributed 136,000 samples to students at UNCC and UofSC, building its reputation as a trusted brand for college students by showing up where they already are. From the classroom to the dorm, from club meetings to social media pages, NIVEA effectively integrated itself into every part of college life and made NIVEA Soft a staple in students' everyday routines.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1718483241389.jpg" alt="Students with NIVEA" title="Students with NIVEA"></figure>

Providing Over 136k Samples to Students at UNCC & UofSC 


nivea

How NIVEA Activated Gen Z During March Madness on Campus


Throughout the second half of 2023, Aquaphor teamed up with Home From College to foster genuine connections within college communities across the nation! Through a stunningly successful Content Creators GIG, Aquaphor aimed to resonate authentically with individuals who share a profound affinity for their brand. This collaboration wasn’t just about skincare, it was about uniting with users who genuinely adore Aquaphor, and the experiences and stories that make college life extraordinary for Aquaphor users.&nbsp; We’re thrilled to work with incredible students from across the country through this GIG who are talented storytellers and creators, as well as excelling in their college careers… with the help of Aquaphor in their lives 😉 Their stories showcase the profound impact of Aquaphor's engagement strategy, showcasing the beauty of authentic connections and shared passions within the vibrant college landscape. We asked 4 of our creators to share their experience working with Aquaphor and how they embraced their love for Aquaphor in the most creative and authentic ways - here’s what they have to say! 🌟 Jill Rafferty, The University of Arizona&nbsp;@jillraffertyy on TikTok“I have been a customer and fan of Aquaphor for years, so I was thrilled to hear that they wanted to take a chance on me as a content creator. I love to promote brands that I truly could not live without and find the creation process so much easier when it’s a company I love like Aquaphor.&nbsp;I have had an amazing time working with Aquaphor, they have made the whole process so seamless. It has been so much fun to be a part of this campaign. I learned how to better plan my content out in advance and brainstorm specific content buckets. I loved being able to interact with the other creators, and I was inspired by their videos which helped me make mine even better.” 🌟 Lucy Ganser, University of Illinois Urbana-Champaign@lucyganser on IG“I wanted to join the Aquaphor GIG not only because of how iconic the brand is, but also because of how long I have been using products from Aquaphor. From a very young age my mom would always give me Aquaphor to help hydrate my hands and lips during cold weather, living in the Midwest this is the majority of the year. I really wanted an opportunity to work with a company that I have genuinely been using my entire life and I am so grateful to have been picked to help represent Aquaphor on my campus! My experience working with Aquaphor has been great! They are responsive when giving edits or approving content and have been helpful during our calls discussing new content briefs. My absolute favorite part of this GIG is the connections it gives me, both online and in-person! Aquaphor reposted some of my content on their Instagram stories, a big "made it” moment for me that allowed my content to be seen by thousands of people that don’t follow me! This GIG also sparks conversations between myself and others in-person, with people commenting on how much they also love Aquaphor or asking how I got this job. I feel so grateful to have had this opportunity thanks to Aquaphor and H/FC; I can’t wait to keep applying to GIGs and working with brands through Home From College!” 🌟 Catherine Esrey, Duke University@theoneandonlycatherine on TikTok“I am a big believer in being genuine about what you promote and I genuinely love Aquaphor and I use it in my daily life so the partnership was a no brainer. My experience working with Aquaphor has been so much fun and thanks to H/FC, I was able to stay on top of my deadlines and communicate easily to the brand.&nbsp; This five month collaboration went by so fast and thanks to the amazing people on the Aquaphor team and the H/FC team, I never felt overwhelmed and was able to stay on top of my deadlines and content. I learned a lot about brand partnerships and how to create engaging, informative and genuine promotional content for my audience.”🌟 Niaa Lawrence, Howard University@neeyuhh___ on IG"I wanted to join the Aquaphor GIG because before becoming a college brand ambassador, I was already a customer of Aquaphor. Also, this was my first brand partnership with H\FC and it just so happened to be with Aquaphor (which was amazing)! This opportunity gave me the familiarity lifestyle of what it means to be a content creator and a college student.My experience with the gig was great! I loved the communication between everyone involved and the support from other creators was something I’ve never experienced before. Two things I learned from the GIG is communication and online organization. The team was super professional, supportive and gave wonderful feedback every single time. It felt like we were a true family and I loved that. I’ve also never worked with a brand that used online platforms to stay organized—which was a new experience for me! I added more tech savvy tools to my list of expertise now!"<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/38/1707484547339.png" alt="students" title="blog-images"></figure>

Aquaphor's takeover across the country 🌎

aquaphor

How Aquaphor Scaled Gen Z Content with Student Creator Campaigns

Enroot, a non-alcoholic beverage company co-founded by Brad Pitt, Cristina Patwa, and John Fogelman, has distinguished itself in the CPG sector through its innovative product offerings. Their early foray into the market with organic cold brew wellness teas, which were farm-to-bottle, low in calories, and featured popular ingredients like Yerba Mate, set them apart. Recognizing the emerging trend of Gen Z’s interest in non-alcoholic options, Enroot took a unique approach to reach this demographic and enhance brand awareness.&nbsp; <reactembed src="https://www.tiktok.com/@angelinaserenaxo/video/7301360769118244142?is_from_webapp=1&amp;web_id=7295788454159828523&nbsp;" alt="" title="Enroot Content" type="tiktok"></reactembed> So Enroot partnered with us here at Home From College to launch their first-ever content committee. They recruited a group of 20 content creators ranging from current college students to recent graduates. The committee seamlessly integrated Enroot into their content, producing engaging videos such as day-in-the-life vlogs and mocktail recipe videos. The students appreciated the creative freedom they were given and noticed a higher level of audience engagement, as the content felt authentic and relatable. <reactembed src="https://www.tiktok.com/@gia.angelina/video/7301193270858911018" alt="" title="Enroot Content 2 " type="tiktok"></reactembed>As Enroot continues to grow in the cold brew tea space, the company’s leadership team also identified the growing popularity of non-alcoholic versions of popular drinks like wine and beer. Enroot wanted to understand the reasons behind this trend with Gen Z and what it would take to create a non-alcoholic wine that would be enjoyable for this age demographic. To get these insights, we worked with Enroot to also craft a series of focus groups where students who are regular wine drinkers sampled the product and provided feedback on the taste, packaging, and use of the product in their daily lives. Many students shared their preference for non-alcoholic alternatives when going out, providing crucial feedback on packaging design, influencer partnerships, and insights on how they discover new products. This collaborative approach has allowed Enroot to refine its strategy, ensuring its product resonates with the fastest-growing demographic. “Sometimes after a long day I like sitting down with a drink to unwind. However, I don't want to drink wine during the week when I know I have to get up early the next day. This was such a pleasant experience because I got to drink what tasted like a nice glass of wine knowing I wouldn't have a headache the next day.” - Focus group participant response&nbsp; Through their partnership with Home From College, Enroot has been able to reach new audiences of Gen Zers and co-create a new product line that resonates with Gen Z because it was built with their insights.

Working with Gen Zers to understand and reach new audiences through content creation and focus groups


enroot

How Enroot Introduced Wellness Teas to Gen Z Through Sampling

When Sun Bum, one of Gen Z’s favorite sunscreen brands, launched their first ever skincare line, the daily line, they knew they wanted to get the word out on college campuses. The college demographic is growing increasingly aware of the importance of sun protection not just in the summer but all year round, and this, along with Gen Z’s love for all things skincare, made college the perfect place to launch the new line. Sun Bum recognized the unique opportunity for college students to be part of this exciting journey. They launched their Event Activators gig on Home From College to recruit 15 college students at Penn State, ASU, and Texas A&amp;M who would help plan Sun Bum’s first-ever events on college campuses.&nbsp; <reactembed src="https://www.instagram.com/p/C5l-v2tShDi/?img_index=1" alt="" title="Sun Bum post about the activations" type="instagram"></reactembed>To begin the planning process, the Sun Bum and Home From College teams sat down with the students to understand the key moments, people, and spaces on campus that Sun Bum could best incorporate into campus life. Some of the things we uncovered were:&nbsp;<ul><li>At Penn State, Valley, and social media are how most people hear about events</li><li>Sun Devils Fitness Centre Field is the most popular spot at ASU as students love intramurals</li><li>Greek life is a massive part of student life at Texas A&amp;M</li></ul> Building off these insights, we had students ideate and pitch concepts for these event activations to help ensure Sun Bum would show up in ways that college students would want to engage with. The Sun Bum and Home From College team worked closely with the students to manage logistics, including booking spaces, ordering equipment, and sending samples to hand out. Students helped spread the word about the events through social media, texting in club group chats, and putting up posters around campus.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/76/1718481463333.jpg" alt="Event Activations" title="Event Activations"></figure> At ASU, the inflatable Sunny, the mascot of Sun Bum, showed up at Sun Devils Field, where we hosted yoga classes with a local instructor and kept the vibes rolling all day as students stopped by for photos, merch, and to play cornhole.&nbsp; At Penn State, students were nearing the end of the semester, so we set up a chill space near the Fiji House on Greek Row for them to hang out and learn more about the Good Days Daily line, complete with inflatable Sunny and chocolate-covered bananas. At Texas A&amp;M, we partnered with Delta Gamma to sponsor their annual Anchor Splash event, which brings together hundreds of students to watch synchronized swimming routines and raise money for Hope Child.&nbsp; <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/76/1718481484904.jpg" alt="Event Activations" title="Event Activations"></figure>Throughout these events, we caught students as they were heading to and from class, introduced them to the new Good Days Daily Line, and heard how they incorporate sunscreen into their daily routines. Students were so excited to see Sun Bum show up on campus in such a fun and unique way that easily fit into the busy college routine, allowing them to stop by, enjoy the vibes, and learn about the new daily line.&nbsp;&nbsp;To help ensure that students could continue to find and use the Daily Line, the Event Activators created content showing how to find the product in CVS.&nbsp; In the end, Sun Bum engaged with over a thousand students across these campuses and excited them about how easy it is to wear sunscreen daily.&nbsp;

Promoting a new product launch with college students


sunbum

How Sun Bum Drove Gen Z Awareness with Campus Sampling + UGC


When Hero Cosmetics, a Gen Z favorite brand known for their acne-fighting mighty patches, launched in Canada, they knew they wanted to work with local creators who could speak authentically to their audiences about the product. So, they launched their Canadian content committee through Home From College, where they recruited fifteen college and post-grad creators in key Canadian markets like Vancouver, Toronto, and Montreal to create video content on the Hero Mighty Patches. These creators were already producing content on their pages related to beauty and skincare, allowing Hero Cosmetics to naturally integrate into their content and be positioned as a recommended product from a trusted source within these niche markets.&nbsp; <reactembed src="https://www.instagram.com/reel/C2IhIURAHxn/?igsh=MW13YTU1YzgwNGltbg%3D%3D&nbsp;" alt="" title="Hero Cosmetics Content" type="instagram"></reactembed> Over the course of three months, Hero Cosmetics shared monthly content briefs with students. These briefs were designed to highlight the effectiveness of the mighty patches in combatting pimples, showcase their availability at Shoppers Drug Marts, and incorporate them into day-in-the-life content. This approach aimed to demonstrate how the product is a perfect fit for the busy, on-the-go lifestyle of Gen Zers.&nbsp; <reactembed src="https://www.instagram.com/reel/C199uqVgHjp/?igsh=MTZjYW5qcXUxeTk5OQ%3D%3D&nbsp;" alt="" title="Student content created in the Hero Cosmetics gig " type="instagram"></reactembed> Ultimately, Hero Cosmetics generated strong engagement with 10,000+ views on its 45 pieces of creator content. It was able to reach niche audiences within Canada and position Mighty Patches as a trusted product for fighting acne. By working with micro Canadian creators through the Home From College platform, Hero Cosmetics authentically launched itself into the Canadian market and built strong brand awareness within the college and new grad demographics.&nbsp; <reactembed src=" https://www.instagram.com/reel/C2JUbxirY5P/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA%3D%3D" alt="" title="Student Content for Hero Cosmetics" type="instagram"></reactembed>

How Hero Cosmetics established a content committee to grow brand awareness in Canada

hero

How Hero Cosmetics Drove Gen Z Sampling with Student Creators

Poppi has been on a mission to prove that #sodaisback with their line of prebiotic sodas that have quickly become a Gen Z favorite. For the 2023 Back to School Season, Poppi wanted to bring that energy to colleges by authentically integrating themselves into campus life. They launched their Soda Ambassador Team on Home From College, which brought in over 1,800 applications from students excited to share their ideas for how Poppi could come to life on their campus.&nbsp;Poppi then selected their first ten members from there to join the Soda Ambassador Team. This motivated group of students came from a wide range of colleges, from big state schools like UT Austin to smaller liberal arts schools like the College of Charleston. They identified the unique moments at each of their colleges related to Back to School and got to work incorporating Poppi into students' daily lives.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/66/1713634559411.png" alt="Students With Poppi" title="Students With Poppi"></figure>“People LOVED it! Everyone was comparing flavors and passing them around throughout the house and at our tailgates.” - USC Poppi Ambassador.&nbsp;<reactembed src="https://www.instagram.com/reel/CwgK0Qfy7nG/?hl=en" alt="" title="UGC Content Created With Poppi" type="instagram"></reactembed>In the end, Poppi’s ambassadors handed out cans to over 15 clubs and 10 sororities with a collective reach of over 3,000 students. They showed that by working directly with students, brands can best understand the significant groups and moments on campus and how they can show up in an authentic way and get students excited to continue to consume their products.&nbsp;&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/66/1716613245790.jpg" alt="Compilation" title="Poppi"></figure><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/66/1716613229407.jpg" alt="Poppi" title="Poppi Compilation"></figure>

poppi

How Poppi Boosted Gen Z Awareness with Campus Sampling + UGC

As Chamberlain Coffee prepared to launch new flavors of their popular Ready To Drink lattes to meet consumer demands, they recognized the pivotal role of college campuses in building anticipation for the new product. To leverage this, Chamberlain Coffee partnered with Home From College to establish its first college sampling program, enlisting over 30 ambassadors nationwide. These ambassadors were entrusted with 7,200 cans to share with their college communities and build excitement around this new product.&nbsp; Over 1,200 students from across the country applied to join the Chamberlain Coffee campus team, sharing why they loved the brand and pitching sampling strategies they would use to distribute hundreds of cans. Of all the applicants, 30 students were selected to participate in this competitive ambassador program. They came from diverse schools and backgrounds, ranging from Greek life members of large state schools like UT Austin and the University of Michigan to freshmen at smaller liberal arts colleges like Hampton University.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/71/1716612888621.jpg" alt="Chamberlai Compilation" title="Chamberlain"></figure> From December 2023 to February 2024, ambassadors handed out thousands of cans to students during relevant moments, such as in the library while studying for finals, during club end-of-semester wrap-up meetings, and on the quad on sunny days. Ambassadors were given two shipments of products so students on campus could sample them multiple times, helping to build buy-in and increase their motivation to purchase the cans at their local Walmart.&nbsp; As sampling moments occurred throughout the winter, many students and clubs created organic user-generated content, showcasing where to get the product and highlighting how much the students loved the new ready-to-drink lattes.&nbsp; Ultimately, Chamberlain distributed 7,200 cans on 22 college campuses across 12 states and partnered with more than 50 clubs and Greek life organizations. Chamberlain showed their most loyal customers, Gen Zers, that they understood their need for a convenient and aesthetic source of caffeine during stressful college moments and were trusted partners of college communities.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/71/1716612913194.jpg" alt="Chamberlain Compilation" title="Chamberlain"></figure>

How Chamberlain Coffee got 7,200 cans of their new Ready To Drink Oat Lattes in the hands of thousands of students across 22 campuses


chamberlain

How Chamberlain Coffee Won Gen Z with Campus Sampling + UGC


For students, gamedays are a classic part of the college experience, particularly at Big 10 schools, where their stadiums can hold more than 100,000 people. When Peacock acquired the rights to stream Big Ten sports, including basketball and football, back in August of 2022, they knew that they wanted to find authentic ways to connect with college students on these campuses so that they could bring them into the Peacock family and continue watching the sports that are such a massive part of their campus community.&nbsp; In January of 2023, Peacock embarked on a journey to understand the habits of college students at Big 10 schools when it comes to game days. Through extensive interviews, focus groups and ethnographic studies, we delved into the unique routines and traditions at each Big 10 campus around football. We listened to students' experiences interacting with previous activations from brands on college game days and heard their honest feedback on what about these activations stuck with them and made them excited to check them out. We gained a deep understanding of how students get ready for game days at home and how they consume away games, ensuring that Peacock’s offerings align with their preferences.&nbsp; Through this qualitative study, along with a more extensive quantitative study of college students across the United States on their perception of bundle deals and student offers, Peacock developed their Big 10 Yards Activation for the 2023-2024 college football season. Throughout the fall, Peacock would launch large-scale activations on major Big 10 school campuses like Ohio State, Purdue, and the University of Iowa to integrate themselves into the excitement of game day and let students know that they can easily stream their team’s games when they’re playing on the road with the Peacock student bundle.&nbsp;<figure><video src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/72/1716612336069.mp4" alt="" title="peacock-images-(1)" controls="true" controlslist="nodownload"></video></figure>Using Home From College, Peacock carefully selected and recruited two ambassadors on each Big 10 campus. These ambassadors, as the face of Peacock, were entrusted with the important task of driving traffic to the Big 10 yard activations and promoting the student discount to clubs and high-traffic areas on campus. Their role was crucial in hosting watch parties with their friends and sharing flyers with students in Greek Life houses and off-campus apartments, ensuring that their peers were getting the best deal to watch their college teams.&nbsp; As the football season wrapped up, Peacock ambassadors continued highlighting the applicability of the Peacock student discount by featuring relevant movies available on the platform, such as Five Nights at Freddy, and promoting the streaming of Big 10 basketball games. Throughout the continued ambassador promotion during the fall semester, students at Big 10 schools grew very familiar with the Peacock streaming platform. They saw the immense value it brought them in watching the shows and sports they loved.&nbsp;&nbsp; <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/72/1715323868225.jpg" alt="Peacock Story Promo" title="jenna-brual---bubble-tea-before-peacock-movie-night-(1)"></figure>Overall, Peacock developed a strong ambassador program that supported its brand activations and grew awareness and sign-ups for the Peacock student discount. They did so, by listening to students and understanding their habits and routines when it comes to watching college sports so that they could authentically integrate themselves into college campuses.&nbsp;

How Peacock took  research insights to build their Big 10 campus activation

peacock

How Peacock Tapped Gen Z with a Big Ten Campus Competition

<h2>How Moon Oral Care Activated Gen Z Creators for a Viral Product Launch </h2>In early 2025, Moon Oral Care teamed up with Home From College to launch a cross-channel, Gen Z-focused campaign around its new product collaboration with Sprinkles Cupcakes. With a goal to drive brand awareness, first impressions, and social buzz, the campaign brought together student creators and IRL brand ambassadors to support a signature launch event in Beverly Hills. By combining college influencer marketing with TikTok-first content, Moon tapped into the feeds of Gen Z across the country. <h3>🎯 Campaign Objectives</h3>To build buzz around the Moon x Sprinkles product drop and increase brand visibility across the Gen Z demo by leveraging:<ul><li>Social-first content created by Gen Z influencers </li></ul><h3> Campaign Strategy: How Moon Reached Gen Z Across Platforms &amp; Campuses</h3>Home From College implemented a two-part campaign structure to maximize both reach and content quality: 👩‍💻 Content Creator Team:A curated group of 15 diverse student influencers from 13 universities were selected to post TikToks and Instagram Reels highlighting their first impressions of Moon’s new product. This content was optimized for both paid use and organic reach across Moon’s brand channels.<reactembed src="https://www.tiktok.com/@rebekahisabel_/video/7485884856056941870" alt="" title="Moon Oral Care x @rebekahisabel_" type="tiktok"></reactembed> 📍 Beverly Hills Launch AmbassadorsFor Moon’s Sprinkles event in Beverly Hills, 5 LA-based college ambassadors were brought in to capture UGC and bring energy to the launch. They:<ul><li>Interacted with guests</li></ul><ul><li>Created event-day content</li></ul><ul><li>Elevated the IRL experience into social storytelling moments </li></ul><reactembed src="https://www.tiktok.com/@sophiieperez/video/7483557681526050090" alt="" title="Moon Oral Care x @sophiieperez" type="tiktok"></reactembed><h3> The Results: Big Reach, Real Reviews, and Sweet UGC</h3>The Moon Oral Care campaign delivered on both awareness and authenticity, with content that felt Gen Z-first—not just product-first. 📈 Campaign Highlights:✅ 28 creator assets generated✅ 700,000+ impressions across TikTok and Instagram✅ 164,000 video views✅ 2.6% average engagement rate✅ 3.9K likes and nearly 300 organic comments <h3>What Made This Work for Gen Z Audiences </h3>✨ Authentic Influencer Partnerships All creators were chosen not just for reach, but for alignment with Moon’s brand energy—wellness-focused, optimistic, and culturally in-the-know. 📸 Content Optimized for Paid + Organic Every piece of content was structured to live beyond the creator’s page, allowing Moon to repurpose assets for future paid campaigns and evergreen use. 📍 IRL Presence By showing up at the LA launch event, Moon created memorable brand moments that translated into social proof, building long-term brand equity with Gen Z. <h3>Final Takeaway: Content + IRL = Gen Z Connection That Stuck </h3>With a smart blend of content creation and on-site ambassadors, the Moon x Sprinkles campaign showed how brands can win with Gen Z by meeting them where they live — online and in real life. By tapping student creators for authentic storytelling and bringing energy to a high-visibility event, Home From College helped Moon Oral Care create a launch moment that was not only seen but truly experienced. 💬&nbsp; Want to launch your next Gen Z campaign with a student-first strategy? Let’s chat!

How Moon Oral Care successfully launched a cross-channel, Gen Z-focused campaign around its new product launch with Sprinkles Cupcakes

Moon Oral Care x H\FC

How Moon Oral Care Activated Gen Z Creators for a Viral Product Launch

OFFICIAL RULES AND REGULATIONS&nbsp;  &nbsp;NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. OFFERED ONLY TO LEGAL U.S. RESIDENTS, AGE 18 YEARS OR OLDER. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.  INTERNET ACCESS REQUIRED.  &nbsp;  &nbsp;1. GENERAL. HULU x HOME FROM COLLEGE CHAD POWERS CHALLENGE CONTEST&nbsp; (the “contest”) will begin on October 1st 2025 at 9am PT and end on October 25th 2025 at 9 am PT (the “Promotion Period”). Before entering the contest, each entrant must review and be bound by the contest Terms and Conditions as set out below. By entering the contest, entrants accept and agree to be bound by the contest Terms and Conditions (the “Terms and Conditions”) and accept the decision of the Sponsors as final and binding in all respects.  &nbsp;  &nbsp;2. SPONSOR. The contest is sponsored by Home From College, located at 2500 Broadway, Santa Monica, CA 90404 and JENZ INC dba Home From College located at 2434 Main Street, Suite 202, Santa Monica, CA 90405 (the “Sponsors”). The contest will be administered by JENZ INC dba Home From College. All communications with respect to the contest, including requests to be removed from future contest mailings, should be direct to the Sponsor at the foregoing address and through the following email address: community@homefromcollege.com&nbsp;  &nbsp;3. ELIGIBILITY. The contest is open to legal residents in one of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry, excluding employees of Sponsors; their affiliates and subsidiaries; their advertising, promotion, and fulfillment agencies; and of the immediate family members; representatives of suppliers providing prizes or materials or services in connection with this contest; anyone connected with the promotion, and anyone who resides with any of the aforementioned individuals, officers, directors, employees, representatives and agents of Sponsor and their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies (collectively, “Promotion Entities”) and each of their immediate family members (e.g., spouse, parent, child, sibling, and their respective spouses and the “steps” of each, regardless of where they reside) and persons living in the same household of each, whether or not related, are not eligible to enter or win. All federal, state, and local laws apply. Void where prohibited or restricted by law.&nbsp;&nbsp;Participation constitutes participant’s full and unconditional agreement to these Terms &amp; Conditions and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the contest. For purposes of the contest, a participant’s residential address or e-mail address entered at time of entry will be the mailing address or e-mail address used for any prize delivery.&nbsp;&nbsp;  &nbsp;4. HOW TO ENTER. During the Promotion Period, you can enter via the following method: Create a video on TikTok or Instagram that showcases their school spirit and/or shows off student life at their university. In order to officially enter, you must follow @chadpowershulu and use #ChadPowersContest in the caption to enter for a chance to win.5. PRIZES AND ODDS OF WINNING. Winner be selected by Hulu on October 31st. All entries must be received prior to 9am PT on October 25th. The judging and awarding of the prize will be conducted under the supervision of Home From College whose decisions are final and binding in all matters pertaining to this contest. Hulu and Home From College will select the contest winner based on the following criteria:<ol><li>Step 1: Top 10 most viewed videos are selected to review.&nbsp;</li><li>Step 2: Panel of 5x total representatives (combining from both Hulu and H\FC) will score videos on a scale of 1-5 (1 being the lowest, 5 being the highest) on:<ol><li>Originality</li><li>Engaging&nbsp;</li><li>Quantity of School Spirit</li></ol></li><li>Step 3: Panel scores are added up. The student with the highest score wins the grand prize.&nbsp;</li></ol>The winner may be required to prove he or she is the qualified winner by presenting identification acceptable to the Sponsors (e.g., state driver’s license; state issued identification card; valid passport with address verification; or birth certificate with social security card and photo identification and address verification). If a winner cannot prove he or she is the qualified winner, the prize may not be awarded. There will be [1] winners selected to receive the prize outlined below:&nbsp;<ul><li>1, $1,000 Best Buy Gift Card</li><li>1, $1,000 Target Gift Card&nbsp;</li><li>1, $1,000 Delta Gift Card</li><li>1, $1,000 Nike Gift Card</li><li>1 Chad Powers Challenge PR Gifting&nbsp;</li></ul>Participants may enter the contest as many times as they see fit during the time period provided each submission and/or resubmission meets the eligibility criteria and terms and conditions contained herein.&nbsp;The Sponsors reserve the right to substitute a prize of equal or greater value in the event of circumstances beyond their control or for another reason. Notwithstanding anything in the Terms and Conditions, cash substitutions for prizes are not allowed and prizes are non-refundable and non-transferable except at the sole discretion of the Sponsors. The approximate retail value (“ARV”) of each individual prize will not exceed $5,000. Prizes are awarded “AS IS” with no warranty or guarantee, either express or implied, by Sponsors. Winner is responsible for all applicable federal, state, local, and other tax liabilities, including, but not limited to, sales and use taxes, excise taxes, income and withholding taxes, customs, duties, fees, and like amounts in connection with a prize. The Sponsors are not responsible for any such taxes or expenses. A form 1099 may be submitted to all appropriate taxing authorities. The total ARV of the contest is no more than $4,999.00, including $4,000 gift card&nbsp; value and&nbsp; up to $500&nbsp; product valueEntrants agree to be bound by these Terms &amp; Conditions.6. CONTACTING WINNERS. All potential winners are subject to verification of eligibility and compliance with these Terms &amp; Conditions and will be notified with a confirmation email to the email address provided at entry. Once potential Winners’ eligibility is confirmed, the prize will be emailed or shipped to the email or mailing address provided with their entry within approximately two (2) to four (4) weeks following verification of eligibility and winning. If any potential winner is (i) disqualified, found to be ineligible or not in compliance with these Terms &amp; Conditions; (ii) declines to accept a prize; or (iii) does not reply to notification as stated above, the prize may be forfeited and an alternate&nbsp; winner selected in a random drawing from among all remaining eligible entries, as determined&nbsp; by Sponsor in its sole discretion. Any portion of a prize not accepted by winner will be forfeited. The winners shall be solely responsible for payment of any and all applicable federal, state, and local taxes for their prize won. Sponsor will issue an IRS Form 1099- MISC to any winner awarded a prize with an ARV of $600 or more. Any difference between stated approximate value of prize and actual value of prize will not be awarded. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility. Sponsor is not responsible for any undelivered e-mails, including without limitation, e-mails that are not received because of a winner’s privacy or spam filter settings which may divert any Sweepstake e-mail, including any winner notification e-mail, to a spam or junk folder. Prizes that are unclaimed, unredeemed, or returned as undeliverable will not be awarded. Prizes are non-transferable and no prize substitution, exchange or cash equivalent will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of the prize or force majeure, at Sponsor’s sole and absolute discretion. Sponsor shall not be held responsible for any delays in awarding the prize for any reason. Prizes will only be delivered to addresses in one of the fifty (50) United States and the District of Columbia.7. WINNERS LIST. To receive a copy of the winner list, send a self-addressed stamped envelope to the address below up to 30 days after announcing the winner of the giveaway. VT residents may omit return postage.  JENZ INC dba Home From College2434 Main Street, Suite 202Santa Monica, CA 90405  &nbsp;8. CONSENT TO USE LIKENESS, VOICE, AND ADDRESS. In the event the submission contains the image, voice, likeness of any other individual, the Entrant acknowledges and agrees that he/she has the consent and permission of the other individual(s) to use the submission in the contest, it should therefore be presumed that the individual(s) has also consented to be bound by the contest Terms and Conditions as set forth herein. Each Entrant consents to the use of his or her name, including image, profile image, content submitted, voice, statement, opinion, likeness, city and state of residence and/or photographs without compensation in any publicity or advertising carried out in any medium worldwide by the Sponsors and/or its advertising or promotional agencies without limitation or further modification and without providing compensation or intellectual property rights to the entrant, except where prohibited. The winners may be required to take part in publicity. By participating and accepting a prize, where permitted by law, each winner grants to Sponsors (and agrees to confirm that grant in writing) and those acting pursuant to the authority of Sponsors, the right to print, publish, broadcast, and use, worldwide in any medium now known or hereafter developed, including but not limited to the World Wide Web, at any time(s), that winner’s name, portrait, picture, voice, likeness, and biographical information as news or information and for advertising and promotional purposes without additional compensation or review.  &nbsp;  &nbsp;9. RELEASE OF LIABILITY. By entering the contest, the winner agrees: (a) to abide by these Terms and Conditions and the decisions of the Sponsors which shall be final and binding in all respects; (b) to release and hold harmless the Sponsors, and&nbsp; its subsidiaries and affiliates of the Sponsors and the franchisees and affiliated merchants of each of the foregoing, and all prize suppliers, all agents or representatives of the foregoing, including without limitation their advertising and promotional agencies, and each of their respective officers, attorneys, directors and employees, (collectively the “Released Parties”) from any and all claims, liability, loss, or damage whatsoever, arising with respect to the contest or the awarding, receipt, possession and/or use or misuse of any of the contest prizes and further acknowledges that none of the foregoing persons have made nor are responsible or liable for any warranty, representation or guarantee a particular purpose thereof. Prizes awarded may carry their own product warranty, for which the Released Parties, have no responsibility of liability. Sponsors and Released Parties are not responsible for any incorrect or inaccurate information, whether caused by Web-site users, by any of the equipment or programming associated with or used in the contest, or by any technical or human error that may occur in the processing of submissions in the contest. Released Parties assume no responsibility for any error; omission; interruption; deletion; defect; delay in operation or transmission; communications-line failure; theft, destruction, unauthorized access to, or alteration of entries. Released Parties are not responsible for any problems or technical malfunction of any telephone network or lines; computer online systems, servers, or providers; computer equipment; computer software; or failure of entry on account of technical problems. Released Parties are not responsible for user cheating or fraud by any entrants. Any activities intended to disrupt or interfere with the proper play of the contest or defraud Sponsors in any way will be prosecuted to the fullest extent of the law. Participants who engage in any of the foregoing activities will be disqualified and will forfeit any prizes won.  &nbsp;  &nbsp;10. DISPUTES: THIS contest IS GOVERNED BY THE LAWS OF DELAWARE. As a condition of participating in this contest, participant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this contest, shall be resolved individually, without resort to any form of class action, exclusively by arbitration in a location selected solely by Sponsors. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorney fees, other than participants’ actual out-of-pocket expenses (i.e., costs associated with entering this contest), and participant further waives all rights to have damages multiplied or increased.  &nbsp;  &nbsp;11. GENERAL CONDITIONS.  &nbsp;a) While supplies last. In the event of noncompliance, if a winner cannot be reached at the email on that winner’s entry, or if a prize is returned as unclaimed or undeliverable, that prize will be forfeited, and an alternate winner will be selected. No prize transfer permitted.  &nbsp;b) Entries that are incomplete, mutilated, altered, reproduced, forged, counterfeited, or irregular in any way, are automatically void. Entrants assume all risk of lost, late, misdirected, incomplete, or illegible entries. The Released parties are not responsible for the following: (a) lost, late, delayed, illegible, inaudible, stolen, damaged, altered, destroyed, mutilated, misdirected, illegal, incomplete or postage due rule request, entries of prize claims; (b) lost, interrupted or available network, server, Internet Service Provider (ISP), website or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines or technical failure or jumbled, scrambled, delayed or misdirected transmissions, or computer hardware, or software typographical, mechanical, telephonic, electronic or network relating to or in connection with this contest, including without limitation, errors which may occur in connection with the administration of the contest, the processing of entries, the announcement of the prizes, or in any contest related materials; or any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the contest.  &nbsp;c) Entrants may also be disqualified if Sponsors learn that the entrant disparages the Sponsors during or after the Promotion Period. Entrants should be aware that Sponsors retain the right to take legal action against entrants who commit libel or slander against Sponsors during or after the Promotion Period.  &nbsp;d) Entries will be disqualified if participants engage in any behavior that is reckless, dangerous, or harmful to themselves or others. This includes, but is not limited to, any actions that may cause injury, damage, or disruption. Participants shall not use vulgar, obscene, or offensive language or imagery in any submissions. This includes, but is not limited to, the use of profanity, hate speech, or any content that is sexually explicit or otherwise inappropriate. Any participant found to be in violation of this provision may be disqualified from the contest at the sole discretion of the contest administrator.&nbsp;e) If, for any reason, the contest is not capable of running as planned, due to, but without limitation, infection by computer virus, worm, cyber-attack, or bugs; tampering; unauthorized intervention; fraud; technical failures; or any other causes beyond the control of Sponsors, that in the sole opinion of Sponsors, could corrupt or affect the administration, security, fairness, integrity, or proper conduct of this contest, Sponsors reserve the right, at its sole discretion, to cancel, terminate, modify, or suspend the contest.  &nbsp;f) The Sponsors are not responsible for printing errors in the contest materials or these Terms and Conditions. If, due to a production or printing error or other unforeseen error, there are more winners than prizes for any level, the Sponsors reserve the right to award any remaining prize(s) for that level through a random drawing of all eligible winners. No more than the number of prizes listed herein will be awarded.  &nbsp;g) No correspondence will be entered into except with potential winners.  &nbsp;h) By entering the contest and voluntarily providing personal information as described in these Terms and Conditions, the entrant agrees to the collection and use of the entrant’s personal information by the Sponsors and their representatives, promotional agencies and marketing organization for the purpose of administering the contest, including without limitation contacting entrants in the respect of the contest and disclosing the list of winners. The entrant’s personal information may be used for future promotions and marketing of the Sponsors, its affiliates, representatives, and promotional agencies, but will not be used for any other purpose, nor will it otherwise be disclosed to third parties, unless otherwise required by law. The entrant may choose to be excluded from all lists under the Sponsors for any future promotions and marketing by the Sponsor, by sending a letter requesting removal from such lists to the Sponsors through the following link: <a target="_blank" rel="noopener noreferrer" href="mailto:community@homefromcollege.com">community@homefromcollege.com</a>.&nbsp;i) This contest is subject to all applicable Federal, State, and local laws and regulations. Void where prohibited or restricted bylaw.  &nbsp;j) If any one or more provisions of these rules are held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such invalidity, illegality, or unenforceability shall not affect the validity, effect, or enforcement of any other provision or provision of these rules.  &nbsp;k) If any entrant does not agree to any of the Terms and Conditions set forth herein, then they are ineligible to participate in the contest.  &nbsp;l) Sponsors reserve the right to modify, change, or alter these Terms and Conditions at any time without notice to Entrants.  &nbsp;  &nbsp;12. PRIVACY POLICY. Information collected from Entrants is subject to Home From College Privacy Policy:<a target="_blank" rel="noopener noreferrer" href="https://homefromcollege.com/privacy-policy">Privacy Policy - H\FC</a>.

Check out the official rules and regulations for the Chad Powers Challenge Contest

hulu

Hulu

HULU x HOME FROM COLLEGE 
CHAD POWERS CHALLENGE CONTEST 


Check out the Terms & Conditions for the Aquaphor Back to School Giveaway

aquaphor-header-updated

Aquaphor x Home From College Back to School Giveaway 

In early August 2023, Home From College, in conjunction with Brydge Club, hosted a Female Founder &amp; Investor Panel as an opportunity to network with other women in startups and venture capital around Los Angeles.Between the 5 panelists’ experiences building and investing in businesses, these women shared their knowledge in navigating venture funding as a start-up founder, and demanding respect and opportunity to thrive in male driven rooms.This room of ambitious women turning visions to reality in fields dominated by men, spoke to empower each other through sharing industry knowledge not often taught or talked about. At the end of this event, over 70 women left more motivated than ever to put each other in spaces of support and faith in their capabilities. With Home From College’s brand ethos centered around uplifting students for wild success and being their champion against the hard-to-navigate workforce, we strive to do the same for all communities surrounding us as well.&nbsp; We’d like to give a major thank you to Fenwick &amp; West for sponsoring this event, making it possible to gather dozens of leaders and innovators together! Panel speakers included:Julia Haber, Co-Founder/CEO of Home From CollegeTrica Biggio, Co-Founder/CEO of Invisible UniverseJulie Wroblewski, Co-Founder/Managing Partner of Magnify VenturesMadeline Darcy, Founder/Managing Partner of Kaya VenturesSarah Chambless, Partner at Fenwick &amp; WestModerated by @Ruffin Mitchener, Creator of Brydge Club Check out our video recap from that night!<reactembed src="https://www.instagram.com/p/CvuuVAiuztF/" alt="" title="Event Recap" type="instagram"></reactembed>

Special thanks to our event sponsor Fenwick & West!

female-founder-event

Female Founder & Investor Panel Recap

What’s it like to work at one of the most iconic companies in the world where your coworkers are building the future? In this episode of Home From College Office Tours, we’re giving you a rare peek inside Google’s Playa Vista campus in Los Angeles. Housed in a historic airplane hangar-turned-office space, this Google office blends innovation with imagination, just like the team that works there.We caught up with two Googlers doing incredible work: Angelica Song, Global Social Media Manager at YouTube, and Michael Carney, a Google veteran working with startups. From campaign launches to arcade breaks, here’s what it’s really like to work at Google.<h1>What is Google (in case you’ve been living under a rock)?</h1>Google is one of the world’s most influential tech companies, powering everything from search and maps to cloud computing, YouTube, and Android. With over 180 office locations in more than 50 countries, Google’s mission is simple but powerful: to organize the world’s information and make it universally accessible and useful.It’s also consistently ranked one of the best places to work, and after this tour, you’ll see why.<h1>Inside the Office: From Hangars to Hogwarts</h1>Located in Playa Vista, CA, the Google campus sits inside a historic airplane hangar, once home to major movie sets like Titanic and Transformers. But these days, it’s home to innovation.✈️ Flight-Themed Rooms – Every meeting space is themed around aviation, giving nods to the building’s history. 🎮 Arcade Area – Need a break? There’s a full game zone and a micro kitchen stocked with snacks and drinks. 🎬 Auditoriums with History – Giant theaters that once held movie screenings now host Google events and team all-hands. 🌿 Goose Park – A light-filled, plant-covered space designed for collaboration and creative thinking. 📚 Conference Room Secrets – Want to meet in “Peter Pan” or “Harry Potter”? You’ll need to book way in advance. <reactembed src="https://www.instagram.com/reel/DL8JHOzSdBP/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" alt="" title="office tour" type="instagram"></reactembed><h1>Meet Michael Carney: 11 Years at Google and Still Inspired</h1>Michael Carney is a proud LMU alum who’s spent over a decade at Google working closely with startups. His role? Helping small companies scale big ideas. So, what makes him stay?💬 “For me it’s the people and getting to work with such creative minds and personalities. We’re surrounded by amazing folks who are building.” <reactembed src="https://www.instagram.com/reel/DL3VdPuheRC/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" alt="" title="Michael visual resume" type="instagram"></reactembed><h1>Meet Angelica Song: Leading Global Social at YouTube</h1>A UCLA Haas alum, Angelica Song brings culture, content, and creativity together at YouTube, where she works as a Global Social Media Manager on the editorial team. Her work touches some of the platform’s most iconic cultural moments.She’s helped bring campaigns to life for: 🎤 Sabrina Carpenter’s “Espresso” on Shorts ⚽ The FIFA World Cup 🎡 Coachella + VidCon 🏀 Sports creators &amp; beyond💬 “Since working at YouTube, I’ve had the chance to work on such amazing campaigns. It’s fun, it’s fast, and every day looks different.” <h1>Why This Office Tour Hits Different</h1>Google’s Playa Vista campus is more than a cool office, it's where culture meets code, history meets innovation, and creatives meet technologists. Whether you’re brainstorming your next big campaign or taking a break in Goose Park, the energy is contagious.For students and early-career talent looking to: ✅ Work on products that shape the world ✅ Join a global team of thinkers and doers ✅ Create with purpose and play👉 Google is proof that work can be imaginative and impactful.🎥 Watch the full Office Tour with Angelica Song and Michael Carney now on <a target="_blank" rel="noopener noreferrer" href="https://www.instagram.com/homefromcollege/">@homefromcollege</a> socials!

Go inside Google’s Playa Vista campus with Angelica Song & Michael Carney where big ideas, culture, and creativity take flight.

google office tour

hfc-office-tours--google

H\FC Office Tour: Google with Angelica Song & Michael Carney

When we launched our first campaign, we didn’t play it safe. We talked about feet pics. And sperm donors.It started with one simple question: what if we told the real stories of how students actually make money—and then gave them something better?Turns out, reality works.<h3>What Happened Next</h3>One month later, Home From College achieved 3x growth—using the same platform we built for other brands to leverage the power of Gen Z.Here’s what went down:<ul><li>150+ creators sourced directly on H\FC</li><li>126% increase in website traffic</li><li>250+ pieces of earned content across TikTok + Instagram</li><li>2,350+ student stories shared (some hilarious, some unhinged, all real)</li><li>60+ million impressions across PR, social, and OOH efforts </li></ul>Gen Z didn’t just see our campaign—they became it.<reactembed src="https://www.tiktok.com/@mickycashflow/video/7551522595884076302?_r=1&amp;_t=ZT-8zrpBO3r3oU" alt="" title="Micky Gordon" type="tiktok"></reactembed><hr><h3>How We Got There</h3>We didn’t need celebrities or corporate jargon. We needed our community.From the Times Square video that stopped people mid-scroll to wild postings that turned NYC walls into conversation starters, every piece of this campaign was powered by the people it represented.<reactembed src="https://www.instagram.com/reel/DOeSLweEtQn/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" alt="" title="Times Square" type="instagram"></reactembed>We saw creators take our message—stop selling your stuff, start selling your skills—and make it their own.&nbsp;<hr><h3>Why It Worked</h3>Because Gen Z doesn’t buy into polished messaging. They buy into truth.Our campaign proved that when you meet students where they actually are—on TikTok, in pizza shops, in late-night group chats—you don’t just capture attention; you build trust.This was never just about marketing. It was about rewriting the narrative around how young people work, earn, and build careers that matter.We set out to start a conversation. We ended up rewriting the playbook.<hr><h3>What’s Next</h3>This is just the beginning.The next chapter isn’t just about students — it’s about the brands that believe in them.The past month proved that when brands open their doors to Gen Z talent, the results speak for themselves: authentic storytelling, cultural relevance, and impact that can’t be manufactured.We’ve seen what happens when students use their real skills to drive brand conversations that actually resonate. Now, we’re inviting more partners to do the same—to move beyond traditional boring marketing campaigns and collaborate with the generation shaping what’s next.Because the future of marketing isn’t about talking to Gen Z. It’s about building with them.👉 [Partner with Home From College and tap into Gen Z’s creative power]

The story behind how “Stop selling your stuff. Start selling your skills.” went from an idea to 60 million impressions in under 1 month.

timessquare

How Gen Z Turned Our Campaign Into a Movement

I knew someone in college who sold feet pics to help her pay her tuition. That experience—and thousands of similar stories from our community—inspired our first major marketing campaign: "Stop selling your stuff. Start selling your skills." <h2>Why We Built This Campaign</h2>When we started planning our debut campaign, we had two options:Option A: Safe messaging about "building your future" with stock photos of students smiling at laptops.Option B: Start with reality—acknowledge how Gen Z/college students actually make money, then show there's a better way.We chose reality.<h2>The Campaign</h2>Our campaign, fully designed and executed by Gen Zers, spotlights the scrappy, sometimes ridiculous ways students earn cash—sperm donations, selling clothes, feet pics, you name it—and then introduces what we think is a much better option: getting paid by brands you love for skills that actually matter.<figure><video src="https://d3lrqzm3fer3ds.cloudfront.net/temp-files/blog/140/1757437364418.mp4" alt="" title="TimesSquare" controls="true" controlslist="nodownload"></video></figure> The creative contrasts these two worlds: on one side, the quick-cash GIGs that make for funny stories but don't build your future. On the other side, Home From College—where your graphic design skills, social media expertise, and cultural insights become paid opportunities with real brands students actually care about. What we did:<ul><li>Times Square takeover – Because if you're going to make a statement, make it big</li><li>Wildpostings across NYC – Guerrilla-style messaging where students actually are</li><li>Pizzeria takeover near NYU – Free late-night pizza plus messaging where it matters most </li></ul>Creator collaboration – 100+ Gen Z creators and H\FC loyalists sharing their most absurd college money-making stories and why it's time for opportunities that actually count<h2>Why This Approach Matters</h2>We skipped the polished corporate messaging and started a real conversation about how students actually live and work. Gen Z is already redefining careers—prioritizing flexibility, authenticity, and values-driven opportunities. They don’t need permission to hustle; they need better platforms to channel it. Bottom line: Gen Z will always find ways to make money. Our job is to make sure that hustle builds careers, not just pays bills. What's the wildest way you made money in college? Send me your stories at <a target="_blank" rel="noopener noreferrer" href="mailto:julia@homefromcollege.com">julia@homefromcollege.com</a>, I'd love to read them. Join <a target="_blank" rel="noopener noreferrer" href="http://homefromcollege.com/signup">Home From College</a> now for a better way to make money.

The story behind "Stop selling your stuff. Start selling your skills."

Explore GIGs

Resume Studio

H\FC for Students

List a GIG

Find Participants

Pricing

H\FC for Companies

Library

FAQs

Blog

Case Studies

H\FC Office Tour: Google with Angelica Song & Michael Carney

THE BULLETIN BOARD

H\FC Office Tour: Google with Angelica Song & Michael Carney

WHAT'S HOT

H\FC Office Tour: Google with Angelica Song & Michael Carney

How Gen Z Turned Our Campaign Into a Movement

Why Our First Campaign Talks About Feet Pics

Browse Open GIGs

COMMUNITY

HULU x HOME FROM COLLEGE CHAD POWERS CHALLENGE CONTEST

Aquaphor x Home From College Back to School Giveaway

Female Founder & Investor Panel Recap

CASE STUDIES

How BeReal Became a Gen Z Staple in NYC

How Saint James Quenched Gen Z Thirst on Campus

How Nutpods Brewed Gen Z Buzz on Campus

GUIDES

INSTAGRAM

Your Privacy