Turn Long Drink into a standout social centerpiece at fraternity parties by creating a repeatable, high-energy ritual that people actively want to participate in and film.

We want “Go Long” to become synonymous with fun, competition, and unforgettable party moments while increasing brand visibility organically through social sharing and crowd engagement.

The Move:

Someone yells “GO LONG!”

• A participant chucks a Long Drink (or safely tosses it to a receiver)

• Receiver catches it and crushes it immediately

Execution Formats:

1. The Classic Go Long

   • Thrower + receiver

   • Clean catch = automatic hero moment

   • Drop = social penalty (drink anyway, maybe do something funny)

2. Distance Challenge

   • Longest completed “Go Long” of the night wins

   • Leaderboard (whiteboard or social)

3. Trick Plays

   • Behind-the-back throws

   • Balcony-to-yard tosses

   • Multi-person relay (QB → WR → finisher)

Content Requirements:

Every Go Long attempt must be captured on video. Assign a dedicated filmer each time. Capture the callout: yell “GO LONG!” clearly. IMPORTANT: avoid showing or encouraging excessive drinking (e.g., no single participant consuming multiple Long Drinks in a short period)