Discover The Long Drink – a premium Finnish cocktail made with gin and natural flavors. Explore our refreshing drinks and find where to buy The Long Drink today!

<html><head></head><body><p>Turn Long Drink into a standout social centerpiece at fraternity parties by creating a repeatable, high-energy ritual that people actively want to participate in and film. </p><p>We want “Go Long” to become synonymous with fun, competition, and unforgettable party moments while increasing brand visibility organically through social sharing and crowd engagement. </p><p><strong>The Move: </strong></p><p>Someone yells “GO LONG!” </p><ul><li><p>A participant chucks a Long Drink (or safely tosses it to a receiver)</p></li><li><p>Receiver catches it and crushes it immediately</p></li></ul><p><strong>Execution Formats:</strong></p><ol><li><p>The Classic Go Long</p><ul><li><p>Thrower + receiver</p></li><li><p>Clean catch = automatic hero moment</p></li><li><p>Drop = social penalty (drink anyway, maybe do something funny)</p></li></ul></li><li><p> Distance Challenge</p><ul><li><p>Longest completed “Go Long” of the night wins</p></li><li><p>Leaderboard (whiteboard or social)</p></li></ul></li><li><p>Trick Plays</p><ul><li><p>Behind-the-back throws</p></li><li><p>Balcony-to-yard tosses</p></li><li><p>Multi-person relay (QB → WR → finisher)</p></li></ul></li></ol><p><strong>Content Requirements: </strong></p><p>Every Go Long attempt must be captured on video. Assign a dedicated filmer each time. Capture the callout: yell “GO LONG!” clearly. <strong>IMPORTANT: </strong>avoid showing or encouraging excessive drinking (e.g., no single participant consuming multiple Long Drinks in a short period)</p></body></html>
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