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Campus Book Launch Lead
SFK LFD
UGC Creation
Brand Activations
Campus Life
Serena Kerrigan is dropping her book, Let’s F*cking Date—the dating bible for women who are done settling—and we’re looking for one student to make it the must-have read on campus. You’ll drive real book pre-orders and create content Serena can repost.
This is a short, hyper-focused internship running from September 8–22. You must be available and actively involved throughout this entire period.
Who We're Looking For
Involved in student orgs or Greek life
Junior or senior preferred
What You'll Do
Drive book pre-orders and review. Encourage early readers in your network to leave reviews on Goodreads & Amazon as part of your content push. In-person activations.
Bring the launch to life in person by hosting at least one in-person activation tied to the book to drive campus buzz beyond social.
Run ambassador competitions. Structure your weekly challenge around measurable incentives with visible prizes so promoters are competing, not just posting. UGC + trend spotting.
Build our content library and create reusable UGC Serena can repost throughout the campaign.
Expected Outputs
Drive book pre-orders and Goodreads/Amazon reviews
Host 1+ campus activation tied to the book
Run ambassador competitions with measurable goals + prizes
Create reusable UGC: 20–40 Stories, 5–10 static assets, and 3–5 Gen Z trend reports/creative recommendations