Serena Kerrigan LFD

Campus Book Launch Lead

<p>Serena Kerrigan is dropping her book, <strong>Let’s F*cking Date</strong> — the dating bible for women who are done settling — and we’re looking for one student to help make it the must-have read on campus.</p><p>You’ll help drive real book pre-orders, build campus buzz, and create content Serena can repost throughout the launch.</p><p><strong>This is a short, hyper-focused internship running from September 8–22. You must be available and actively involved throughout the entire campaign.</strong></p><p><strong>Who We’re Looking For</strong></p><ul><li><p>Involved in student orgs, Greek life, or other active campus communities</p></li><li><p>Junior or senior preferred</p></li><li><p>Social, creative, and comfortable getting people excited both online and in person</p></li></ul><p><strong>What You’ll Do</strong></p><p><strong>Drive book pre-orders + reviews.</strong> Promote <em>Let’s F*cking Date</em> across your campus and network to drive measurable pre-orders. Encourage early readers to leave reviews on Goodreads and Amazon.</p><p><strong>Create campus buzz.</strong> Bring the launch to life through your network and in-person conversations, getting friends, organizations, and campus communities excited about the book.</p><p><strong>Run ambassador competitions.</strong> Create weekly challenges around measurable goals like most pre-orders or strongest sorority/fraternity engagement, using visible incentives to keep promoters engaged and competing.</p><p><strong>Create UGC.</strong> Build a library of authentic, on-brand content Serena can repost throughout the campaign, including:</p><ul><li><p><strong>10 Instagram Stories</strong></p></li><li><p><strong>5–10 static/photo assets</strong></p></li></ul><p>Content should feel fun, social, and native to your campus — not overly produced or like a traditional ad.</p>