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Campus Book Launch Lead - GIG Impact Series
Serena Kerrigan LFD
Community Building
Content Creation
Campus Life
Serena Kerrigan is dropping her book, *Let’s F**cking Date—the dating bible for women who are done settling—and we’re looking for one student to make it the must-have read on campus. You’ll drive real lead a team of student promoters and create content Serena can repost.
Who We're Looking For:
Involved in student orgs or Greek life
Junior or senior preferred
What You'll Do:
Lead an ambassador class including competitions.
Tap into your network of friends, classmates, and student leaders at other colleges to help activate the campaign across multiple campuses.
Structure your weekly challenge around measurable incentives with visible prizes so promoters are competing, not just posting.
Have promoters host or attend at least one in-person activation on their own campus (pregame, game night, themed meetup) as part of their weekly deliverables.
Encourage book reviews. Make review generation part of the cohort's tracked KPIs, not just sales.
Build the content library. Create reusable UGC Serena can repost throughout the campaign.
Expected Outputs
- Lead and manage a team of 15-30 student promoters across multiple campuses with weekly challenges and prizes.
- Coordinate in-person campus activations such as game nights or meetups to engage promoters and drive book orders.
- Create and curate 20-40 Instagram Stories, 5-10 photo assets, and 3-5 trend reports for ongoing content use.