AltCal
Video / Photo Editor
When a digital product is a stand alone service (ie has no packaging) how can social media be used to help communicate the different benefits of using it to audiences with different reasons for using it.
When the product is a stand alone service, social media is really helpfull to promote it. You can use it by making videos showing the product, answering frequent questions about it, showing the history of how the product was created, or also maybe showing how cool it is because it doesn't has a package and it's more different than the rest.
The Darl
UGC Content + Product Testing
Do you think reviews are a key factor when buying a product?
I think that reviews are one of the most important factors when buying a product, because most of the time, people look through these to have an idea of what was other custumers experience, so that they have more insight of the product and can feel more confident of wether or not to buy the product.
Please share any relevant UGC work and direct links to your personal IG and TikTok accounts.
The relevant UCG work could be all the unboxings and try-outs of the Skims bodysuits on tiktok. My personal ig is https://www.instagram.com/vale.fossi/ and my tiktok is https://www.tiktok.com/@valeriathisisafamilyshow?is_from_webapp=1&sender_device=pc