Sierra
Pronouns: She/Her/Hers
I'm a recent graduate from The State University of New York College at Oneonta with a Bachelor of Science in Communication Studies and a minor in Media Studies with a passion for social media, content creation, beauty, and entertainment.
She/Her/Hers
Sierra
I'm a recent graduate from The State University of New York College at Oneonta with a Bachelor of Science in Communication Studies and a minor in Media Studies with a passion for social media, content creation, beauty, and entertainment.
INFO
SCHOOL
2022GRAD
Suny oneonta
MAJOR: communication studies
MINOR: Digital Communication and Media/Multimedia
INTERESTS
Other
70%
Business
30%
EXPERIENCE
Mar 2023 - Present
Advertising Sales Assistant
PEOPLE Magazine
- Assist Account Managers with client-support related responsibilities like Request for Proposal (RFP's), Decks, Marketing Requests, ID Edit Mentions, Booking Insertion Orders and more
- Helped book $1M+ in Advertising Deals with Iconic brands in Food/Beverage, Beauty, Pharmaceutical, Pet and Streaming Services (MARS, San Pellegrino, Purina, Pfizer, Peacock, etc)
- Coordinate with Production, Research, Marketing, Editorial, and Creative teams for PEOPLE and Entertainment Weekly to ensure tasks are complete for client/agency
Empathy and care
Aug 2021 - May 2022
TIKTOK CONTENT CREATOR
SUNY Oneonta
- Collaborated with the Communication and Marketing staff to ensure content maintains a unique and consistent tone for the college’s brand aesthetic and identity
- Facilitated team brainstorming sessions to pitch creative, innovative, and trending content ideas aimed at the target audience (prospective and current students) for the channel
- Planned team meetings via Outlook to review creative content, and schedule film production, using our curated content calendar
- Engaged with TikTok audience in real-time through posts, questions, and comments
- Directed 1-2 TikTok videos per week in the Fall 2021 semester reaching a total of 49,000+ views
- Fostered a community of 1,183 followers since August 2021 coordinating 3/5 of our content per month increasing our views by +65.3% (88,542 views)
Multi-tasking
Oct 2022 - Nov 2022
Freelance TikTok Content Creator
Julie Care Co
- Filmed, directed, starred in, and edited 2 TikTok videos per week via TikTok, Splice, and iMovie, adhering to the respective style guides
- Brainstormed original, relatable content that maintained the brand’s identity to target Gen Z and Millennial women
- Crafted an original voice for Julie Products by focusing on “easy to find, easy to take, easy to relate to, and easy to understand
Teamwork
Jun 2022 - Aug 2022
Social Media Intern
Dotdash Meredith
- Helped build a strong original voice for Lifewire, focusing on “tech for humans” with some worldliness and a tech-savvy tone
- Attended weekly meetings with editorial and growth teams to collaborate and promote existing content across Lifewirecategories, including News, Evergreen, and Commerce
- Researched current social media trends relevant to consumer technology to aid in strategy development
- Wrote compelling, social-friendly, impeccable copy for evergreen and news content that reflects brand voice and values
- Helped create and manage a social media content strategy for Instagram, Facebook, and TikTok
- Researched, curated, and analyzed performance reports for all social media platforms to help inform future strategy
Fast-paced working
Jan 2022 - May 2022
SOCIAL MEDIA INTERN
SUNY Oneonta - Admissions
- Managed the ‘Class of 2026’ (@sunyoneonta_classof2026) Instagram account daily, engaging with followers, sharing essential information and dates, and hosting live events
- Designed 5-10 graphic designs per week for Instagram feed posts and stories via Canva
- Filmed, edited, and uploaded 1-3 videos per week for IGTV and Reels via Splice, iMovie, and TikTok
- Crafted fun and eye-catching copy to create follower engagement and foster a community for incoming college freshmen
- Attended weekly meetings with the Director of social media for Admissions to brainstorm content ideas, and create and implement a marketing strategy directed to our target audience of incoming students
- Provide administrative support by aiding in event coordination by booking venues, managing phone calls, coordinating meetings, and preparing document reports
- Scheduled shoots or event coverage via Outlook for film production and content creation using our curated content calendar via Excel spreadsheet
Jan 2021 - Aug 2021
Marketing Intern
The Secret Garden Spa
- Identified the overall concept of the company, including the brand, customer, product goals, and all other aspects of service
- Facilitated brainstorming sessions with the owner and Social Media Manager to create original content and digital campaignsfor Instagram, Facebook, and marketing emails.
- Monitored and analyzed social media accounts for Instagram and Facebook
- Designed digital content, marketing flyers, and salon display signs using Canva.
- Scheduled and maintained a daily uploading routine with themed content using Planoly and Instagram
- Multi-tasked across simultaneous projects and deadlines while following a set list of priorities
- Engaged with community and clients through posts, comments, and direct messages of each platform
Dec 2020 - May 2022
Tour Guide
SUNY Oneonta - Admissions
- Informed visitors and prospective students about the college and campus life
- Guided groups of 10-12 people throughout campus to various locations and resolve their questions
- Built rapport amongst tour groups by sharing personal experiences and opportunities available at SUNY Oneonta
- Aided in informational sessions with admissions counselors and prospective students within the course of study
Critical thinking
Dec 2019 - May 2022
Student Building Manager
SUNY Oneonta - College Union
- Reviewed the Event Management System and confirmed proper event space and a/v setup for approx. 3-4 events per shift
- Fostered and maintained artist and client relationships
- Enforced local, state, and campus policies and procedures to ensure the safety of all guests including mask mandates
- Monitored the $250 balance of the cash bag and secure the building with a desk associate during closing shifts
- Coordinated two educational and social programs annually to convey Oneonta’s mission and build strategic community
Dedication
Aug 2020 - May 2021
Orientation Leader
SUNY Oneonta - New Student Services
- Supervised and united over 35 freshmen to adjust to their first year of college
- Mentored 10-12 students per semester by facilitating weekly meetings and sending weekly check-in emails
- Coordinated 5 programs per semester to provide students with social, educational, and community-building experiences
- Helped organize 10+ events for the incoming freshmen class to meet their peers
Intelligence analysis
Nov 2018 - Dec 2019
Information Desk Associate
SUNY Oneonta - College Union
- Maintained and ensured a starting and ending balance of $250 within the register
- Accompanied managers to secure building during closing shifts
- Resolved questions that visitors or students presented
- Provided support and assistance to troubleshot and resolve problems of students, visitors, and employees
- Assisted patrons with ticket purchases using TicketCreator software, arranging accommodation for clients with special needs.
Computer skills
IQ
INTERVIEW QUESTIONS
Get prepped for the interview. Answer as many interview questions as you can from some of the world’s top brands.
IQ:
How would you describe your content-creating style?
A:
My content style is edutainment, relatable, and authentic. I often do reviews on places and products, product demos, and trending audio/video concepts that are witty or silly.
IQ:
Please share a piece of content that you are most proud of creating.
IQ:
Can you please share links to your socials?
A:
TikTok - https://www.tiktok.com/@sierra.the.shawty?_t=8oGbQWn0Kqo&_r=1 IG - https://www.instagram.com/sierra.the.shawty?igsh=MWlzZnUzYzl5bGIxbw%3D%3D&utm_source=qr
IQ:
How do you see biom fitting into your life?
A:
I am very prepared and the “mom” of my friend group. I would love to show off biom in my car as an essential for others to have
IQ:
Do you have over 5K on tiktok/IG. If so, link out HERE.
IQ:
where in MD, VA, DE, or DC are you based?
A:
based in NYC
IQ:
what's a unique trend you can use to promote our burgers?
A:
The trending sound “spectacular give me 14 of them” where I’d take a bite of the burger and gesture for more while lip syncing the words.
IQ:
Provide an example of your most viral video
IQ:
Link out Social Channels + Portfolio for examples of work:
A:
TikTok https://www.tiktok.com/@sierra.the.shawty?_t=8ngyIAfEvzX&_r=1
IG: www.instagram.com/sierra.the.shawty
IQ:
Do you have over 5K followers on any social channels?
IQ:
What would you say you're best in class at?
A:
Definitely being a leader. I take pride in advocating for those who are shy or have social anxiety in groups to make sure everyone has a say in what they are comfortable with or ideas to share
IQ:
Can you provide an example of a successful content campaign you've created in the past?
A:
I previously worked with Viktor & Rolf on their Flowerbomb Mother’s day campaign and my video generated over 2M views across TikTok and IG.