Graphic Designer for Drink KEY

Rochelle

I collaborated with University Settlement as part of a interdisciplinary Pratt Institute project focused on improving learning environments for immigrant adult ESOL students in New York’s Lower East Side.

rochelleluoartprojectsuniversity-settlement

After researching my original brand, I switched projects with a classmate and immersed myself in theirs, creating promotional materials with a dynamic aesthetic tailored to a younger audience for the brand, Baboon to the Moon.

rochelleluoartprojectsb2tm

Inspired by the Natural History Museum’s archives, me and my team crafted a multimedia campaign to engage modern audiences and promote environmental awareness through visual storytelling.

rochelleluoartprojectsre-nature

A collection of pieces that visualize the intricate connection between scent and memory within three regions: the olfactory bulb, the amygdala, and the hippocampus.

rochelleluoartprojectsdoes-this-have-to-make-scents

Designed with the philosophy of wabi-sabi in mind, this book embraces the beauty of imperfection and impermanence.

rochelleluoartprojectswabi-sabi

 The Heart Walk is the American Heart Association’s premier event for raising funds to save lives from the top two leading causes of death in the U.S.—heart disease and stroke.

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Pratt Institute

Class of 2025

Graduated

Castro Valley, CA, USA

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