I haven’t heard of clutch glue but I’m excited to try it!

I think it’s important to note the convenience and its effectiveness.

A brand “gets” Gen Z when it feels natural, self aware, and community driven rather than overly polished or salesy. You can tell they’re trying too hard when they force slang, jump on every trend late, or talk at people instead of engaging with them. Gen Z responds best to brands that listen, adapt, and show personality without over explaining or pandering.