I would bring Cake Beauty’s brand voice to life through upbeat, playful content that feels fresh and empowering. I’d focus on creating trend-forward videos like GRWMs and product features with fun captions, vibrant visuals, and relatable storytelling. My approach would balance personality and authenticity while clearly showcasing the products and their results.

Short-form tutorials, GRWMs, product demos, and before and after transformations are especially effective because they’re visually engaging and easy to consume. Honest reviews, trend based content, and interactive posts like polls or Q&As also drive strong engagement by building trust and community.

Yes, I have an active Reddit account. I participate by engaging in discussions that genuinely interest me especially around food, culture, and everyday experiences. I comment thoughtfully on posts, share personal perspectives, ask follow up questions, and upvote helpful or insightful contributions. I’m mindful of subreddit rules and tone, and I focus on adding value to conversations rather than dominating them or promoting anything.