I prefer Instagram and TikTok for product promotion because they’re highly visual and driven by discovery. Instagram is ideal for building a polished, luxury-inspired brand image through curated feeds, Reels, and Stories, while TikTok excels at authentic storytelling, trends, and showing products in real-life use, which drives engagement and conversions. I also value Pinterest for evergreen inspiration and search-driven discovery, especially for lifestyle and home-focused products, as it helps reach consumers who are already in a buying mindset.

I’d create standout content by pairing luxury aesthetics with meaningful storytelling. Using clean visuals, soft lighting, and sensory moments, I’d focus on the experience the wax melts create, elevating a space while supporting a sustainable lifestyle. By highlighting mood, quality, and conscious design, the content would feel premium, intentional, and memorable.

To improve an AI creation platform, I’d suggest features that blend automation with strong creative control. First, advanced brand-voice customization allowing users to train the AI on their tone, visuals, and values would ensure outputs feel consistent and authentic. Second, built-in editing and collaboration tools, like real-time revisions, version history, and team feedback, would make refining content more efficient. I’d also add audience-insight integration, so the AI can tailor content based on platform trends, engagement data, and target demographics. Finally, transparency and control features such as showing why certain suggestions were made, adjustable creativity levels, and ethical safeguards would help users trust the platform while still feeling in control of the creative process.