My favorite streaming platform is Netflix- they have new releases very often, including many international options, as well as their Netflix Originals.

Spotify Wrapped is a great marketing campaign that doesn’t come across as one. It gives its users information that they find interesting, often bringing them to share it and bring more attention to the app. It’s come to the point where most people are aware of Spotify Wrapped, some even switching to use Spotify normally because of it.