The most effective strategy for me is clear, authentic communication tailored to the audience. I focus on simplifying key messages, using relatable language and visuals, and engaging people through conversation and questions. Being approachable, knowledgeable, and genuinely enthusiastic helps build trust and ensures the brand message is understood and remembered.

I would engage an unfamiliar crowd by simplifying the science and making it relatable. I’d start with everyday problems people recognise (energy, appetite, weight, health), explain GLP-1s and peptides in plain language using analogies, and keep it interactive with questions or visuals. I’d focus on benefits, real-world relevance, and clear takeaways, avoiding jargon while remaining accurate and trustworthy