I would love to see Saint James sold at stores and businesses throughout Ann Arbor that attract health conscious students. Some locations that would be a great fit include Trader Joe's, Busch's Fresh Food Market, Argus Farm Stop, and Harvest Market. These are places where students regularly shop for groceries, snacks, and healthier beverage options. I would also love to see Saint James available in local coffee and tea shops around campus, such as Sweetwaters Coffee & Tea and TeaHaus.

To spread brand awareness, I would partner with a variety of student organizations that reach different groups across campus. As a nursing student, I would collaborate with the Student Nurses' Association because Saint James aligns well with wellness and healthier beverage choices. I would also work with sororities and fraternities, which have strong social networks and can help introduce the brand to a large number of students. Additionally, partnering with athletic teams, club sports, and fitness focused organizations would be a great way to connect with active students who are always looking for refreshing drink options.

I would create pop up hydration stations in high traffic areas around campus, such as the Diag or outside the Union. Students could stop by for a free ice cold Saint James tea, grab branded merchandise, and learn more about the brand. To drive engagement and make sure people actually show up, I would promote the event through student organizations, campus social media pages, and flyers leading up to the event. I would also offer incentives such as following Saint James on Instagram, posting a photo with their drink, or tagging friends in exchange for extra merch or giveaway entries. As a college student, I can vouch that we love free items, especially on busy days between classes. An ice cold drink, fun giveaways, and a social media component would create excitement, encourage word of mouth promotion, and help introduce Saint James to students who may not have tried it before. After all, who is turning down a free refreshing drink while walking across campus?