Yes

Yes

I prioritize metrics that directly reflect engagement, growth, and conversion.

First, I focus on engagement metrics like likes, comments, shares, and saves, as they indicate how well the content resonates with the audience.

Second, I track reach and impressions to understand how many people are seeing the content and how effectively it’s being distributed.

Third, I monitor follower growth rate to ensure the brand is consistently expanding its audience.

I also pay close attention to video-specific metrics like watch time and completion rate, especially for Reels and short-form content.

Finally, I track conversion-related metrics such as link clicks, website visits, and any campaign-driven actions to measure real business impact.

Overall, I use these insights to continuously optimize content strategy and improve performance over time