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Makayla

<p>Studying the music industry offers me a comprehensive understanding of the multifaceted nature of the business, encompassing aspects such as music production, distribution, copyright law, artist management, concert promotion, and more. Marketing complements my music industry studies by providing me with essential skills in branding, promotion, market research, and consumer behavior analysis. Understanding how to effectively market music products, whether it's albums, singles, concert tickets, or merchandise, is crucial in today's competitive landscape. I will soon learn about digital marketing strategies, social media engagement, content creation, and how to leverage data analytics to optimize promotional efforts and reach target audiences.</p>

This user is active on IG & TikTok, features 2+ portfolio pieces, and has recent cross-platform content.

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Georgia State University

music industry, Marketing

Class of 2026

Atlanta, GA, USA

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