Interview Questions
Em John
Content Creator

What brands do you love to follow on insta and tiktok?
For love and lemons, bauble bar, zadig, revolve, sandro, reformation, alice and olivia
Em John
Content Creator

Can you share a successful content strategy you've implemented in the past?
A successful content strategy I’ve used is tapping into my Duke college community, creating posts that reflect shared experiences, pride, and inside moments students relate to. This builds a sense of belonging while naturally drawing in engagement from people who feel part of the story.
Em John
Content Creator

How do you approach creating content to engage with different target audiences?
I focus on understanding each audience’s style, values, and lifestyle, then tailor storytelling, visuals, and tone to resonate with their aspirations. By blending trend-driven creativity with authentic brand identity, I create content that feels personal, relevant, and inspiring across different customer segments.