Product Tester - Raan Cotton Wipes (Pouch)

Amazon Purchase & Verified Review Contributor

Brand Ambassador for Dulce Vida Tequila 10/31

Product Review for Chil-lime Bites at Target

Product Tester - Raan Cotton Wipes 4 Pack

Liberty

Social Media Marketing Strategy Project: For Gatorade, identified a whitespace opportunity and prepared a two-month digital marketing campaign working within a $150,000 budget, generating revenue of $602,246.54, and achieving an ROAS of 4.02. Established effective communication objectives, platforms, and KPIs to utilize, organized plans for paid and organic content, and developed a monitoring and optimization strategy. Rebranding and Brand Extension Projects: Created a consistent visual identity system consisting of new graphics and merchandise mockups. Conducted research using a personalized survey of 59 respondents concluding that roughly 45.5% of respondents would purchase the extension. Identified opportunities through SWOT analysis to introduce an extension to a brand, making decisions on how promotions and messaging strategies will be executed.

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University of Georgia

Class of 2025

Graduated

University of Georgia, Terry College of Business

Bachelor of Business Administration in Marketing

Georgia Southern University, Parker College of Business

master of business administration

Savannah, GA, USA

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