On campus, I’d host ColourPop Pop-Ups with sororities, student orgs, and residence halls –– complete with mini glam stations, mirror selfies, and shade-matching moments. Off campus, I’d extend sampling through content-driven drops: gifting products to student creators, filming “ColourPop gets ready with us” group moments, and tying launches to events like game days or campus festivals. Every sampling moment would feel social, visual, and shareable—designed to live both in real life and on social.

ColourPop isn’t just makeup—it’s a moment. And I know how to make that moment travel across campus and culture. Let's make Colour Pop every USC student's beauty staple this spring!

There's no question about it, sharing ColourPop products is a no-brainer!

I’d lead with trend-first, personality-driven content –– think “first impressions,” viral shade try-ons, GRWMs for class or game days, and quick tutorials that show how ColourPop fits into real routines. On campus, I’d spark conversation through interactive moments: letting students swatch, vote on favorite shades, and film quick reactions for Stories and Reels. Online, I’d pair UGC with education –– why a formula works, how to wear it multiple ways –– so engagement turns into trust and trial.

What’s not to love about ColourPop?

ColourPop is proof that trend-driven, high-quality beauty doesn’t have to be exclusive or expensive. I love that the brand moves at the speed of culture, dropping bold colors, viral textures, and wearable staples that let students experiment, express themselves, and evolve their look without compromise. ColourPop makes beauty playful and accessible, which is exactly how college students want to engage with makeup: low-pressure, high-impact, and always fun.

As the founder of Ken’s Beauty Bar and a USC-based creator, I’ve built a beauty-forward platform rooted in relatability, education, and real campus life. I’ve partnered with 25+ brands, including Sephora, Clinique, Good Molecules, Microsoft Copilot, CapCut, Uber Eats, and LaCroix, creating content and on-campus activations that consistently reach 10,000+ engaged students.

ColourPop will fit seamlessly into my University of Southern California beauty and lifestyle content because my audience already looks to me for trend try-ons, everyday glam, and products that actually work for student budgets.

Please see attached pitch deck for your review: https://www.canva.com/design/DAGTOKiEhu0/FKqhUSgEIpzJrlPkivdVmg/view?utm_content=DAGTOKiEhu0&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hd42787ef25

I look forward to working with ColourPop!