I would make Saint James visible online and around campus so students start to recognize it naturally. Since I plan events through the Translator Interpreter Program and Arts & Sciences Ambassadors, I would incorporate it into student events so people can try it. I would also feature it consistently in my TikTok and Instagram content so it becomes associated with everyday campus life. Seeing it in real events and social media would help students remember the brand and go out and purchase it for themselves.

I would encourage people to purchase Saint James by naturally featuring it in my everyday campus content. I post a lot of day-in-my-life and lifestyle videos, so I would include Saint James in moments like studying or hanging out with friends. I would link my Amazon storefront and mention where students can find it locally so it is easy for people to buy it right after seeing the content. Showing it consistently in real campus moments would drive online and local purchases.

I would introduce Saint James by incorporating it into everyday campus moments and events so students can try it naturally. I am on the executive boards of the Translator Interpreter Program and the Arts & Sciences Ambassadors, so I regularly help plan events and programs for students across campus. This would make it easy to bring Saint James to club meetings and student gatherings where people can discover it. I would also feature it in day-in-my-life style content on my social media so students see it as part of normal campus life. Combining events and content would help make Saint James feel like a natural part of the Cornell community.