Some creators and brands whose content style I really love are Monet McMichael, Coco Jones, and Topicals because their content feels authentic, entertaining, and culturally in tune with what audiences actually enjoy watching online.

I love Monet McMichael’s content style because it feels effortless, relatable, and personality-driven while still being aesthetically pleasing. Her audience connects with her because she makes viewers feel included in her everyday life, rather than making the content feel overly produced. I also love how Coco Jones naturally blends beauty, lifestyle, confidence, and humor into her content in a way that feels genuine and engaging.

For brands, I really admire Topicals because their marketing feels fun, fresh, and community-focused. Their content feels like something you would naturally see on your For You Page instead of a traditional ad, which makes people more likely to engage with and remember the brand. That balance of personality, storytelling, humor, and aesthetic visuals is the type of energy I love bringing into my own content.

I think the best-performing TikTok content for beverage brands right now is lifestyle-driven, relatable, and entertaining, rather than looking like a traditional commercial. Audiences respond best when drinks are naturally integrated into real moments like gym sessions, getting ready, road trips, beach days, study sessions, errands, festivals, or “day in my life” content.

Taste tests and honest first reactions also perform really well because viewers enjoy seeing genuine opinions and personalities come through naturally. POV-style videos, funny commentary, relatable “morning after” moments, and trend-based content tend to drive strong engagement because they feel native to TikTok culture.

I also think aesthetically pleasing but casual content performs especially well for beverage brands. Quick clips of grabbing a drink from the fridge, opening the can, pouring it over ice, or having it alongside everyday routines can make the product feel aspirational while still realistic and attainable.

For brands like Unwell Energy, I think the strongest content makes viewers feel like the drink is part of a lifestyle they want to be part of rather than just a product being advertised. The most successful videos usually entertain first while subtly building curiosity around the brand.

Authentic lifestyle content feels engaging to me when it's natural, relatable, and genuinely connected to the creator’s real life, rather than overly scripted or heavily produced. The best-performing content usually feels like you’re just bringing viewers along with you throughout your day, whether that’s going to the gym, getting ready, running errands, traveling, hanging out with friends, or recovering after a long night out.

I think audiences connect most with creators who integrate products into moments that already make sense within their lifestyle. Instead of forcing a promotion, I like showing products in a way that feels casual and realistic, like grabbing an energy drink before class, during a road trip, while filming content, at the beach, or before a workout.

For TikTok specifically, I think authenticity also comes from personality and storytelling. Funny commentary, relatable observations, trends, POVs, and candid moments usually perform better because viewers feel entertained first rather than being advertised to. Aesthetic visuals definitely help grab attention, but what keeps people engaged is when the content still feels genuine, conversational, and culturally relevant.

For a brand like Unwell Energy, I would focus on creating content that naturally fits into my routines and summer lifestyle content, so viewers see it as something I’d realistically reach for in everyday moments.