I prefer Tik Tok for product promotion because of the tools and resources available to make content more visible. I personally enjoy using the Creator Search Insight tool to research current trends, videos that are gaining the most attention, and hashtags that gain the most traction. I believe that the Tik Tok algorithm is also a great tool for product promotion, especially if the product is widely promoted across the platform, because it will consistently increase its visibility on the audience’s feed.

Understanding how representation builds engagement, I would create content that makes the target audience feel connected to the brand’s lifestyle. Being a retail brand, it’s imperative to make content that’s visually pleasing, on top of current trends, and stands out to tell a story rather than just highlight a product. I believe that the best content is one that makes the audience already envision their lifestyle while using a product.