What excites me about GHIA is its bold reimagining of the classic apéritif experience—elevated, yet completely alcohol-free. GHIA feels like a celebration of presence: being in the moment without compromising taste or ritual. The clarity in its vision and formulation speaks volumes—it’s thoughtfully designed for people who want something refreshing, bitter, and balanced, without the booze. As someone who values intentional living and enjoys curating memorable experiences, GHIA is the kind of drink that makes winding down feel both sophisticated and soul-nourishing.

In a premium non-alcoholic apéritif, I look for something that feels indulgent and refreshing—maybe even with a teeny bit of a tropical twist. I want a flavor profile that sparks the palate with bright citrus, subtle herbs, and a complex bitter-sweet finish. It should have a beautiful mouthfeel, maybe lightly effervescent or tannic, that makes each sip feel intentional. Bonus points if it pairs well with food or can be styled into simple mocktails. Ultimately, it should be something I’d reach for not just as an alternative, but as a first choice—equal parts vibe and flavor.

In a premium non-alcoholic apéritif, I look for something that feels indulgent and refreshing—maybe even with a teeny bit of a tropical twist. I want a flavor profile that sparks the palate with bright citrus, subtle herbs, and a complex bitter-sweet finish. It should have a beautiful mouthfeel, maybe lightly effervescent or tannic, that makes each sip feel intentional. Bonus points if it pairs well with food or can be styled into simple mocktails. Ultimately, it should be something I’d reach for not just as an alternative, but as a first choice—equal parts vibe and flavor.