My favorite design tools right now are Adobe Illustrator, Photoshop, and Canva. Illustrator is my go‑to for vector work and anything that needs precision, Photoshop is great for detailed visual editing, and Canva is perfect for quick layouts and fast content creation. I use all three depending on the project and how fast I need to move.

I’ve designed mobile-style interfaces in school projects and personal work, but I no longer have the original files. I’m comfortable creating iOS‑style layouts, components, and visual systems, and I can easily recreate a sample if needed.

Rare Beauty: Leading the "authenticity" shift by focusing on mental health and unedited, community-driven content that builds massive trust.

Gisou: Mastering "lifestyle integration" with a high-end, sun-drenched aesthetic that makes hair care feel like a luxury travel experience.

Crown Affair: Elevating mundane hair tools into "ritual" pieces through sophisticated storytelling and a focus on the "slow beauty" movement.

Salt & Stone: Redefining "high-end utility" by using minimalist design and sensory textures to make everyday hygiene feel like a fashion accessory.

Olaplex: Dominating through "education-first" authority, using clear, science-backed results and serialized video demos to solve specific user problems.