My Portfolio
Interview Questions
SHHHOWERCAP
Part-Time Social Media Manager & Content Creator (NYC)

what haircare & beauty brands do you think are doing instagram best - and, why?
Rare Beauty: Leading the "authenticity" shift by focusing on mental health and unedited, community-driven content that builds massive trust.
Gisou: Mastering "lifestyle integration" with a high-end, sun-drenched aesthetic that makes hair care feel like a luxury travel experience.
Crown Affair: Elevating mundane hair tools into "ritual" pieces through sophisticated storytelling and a focus on the "slow beauty" movement.
Salt & Stone: Redefining "high-end utility" by using minimalist design and sensory textures to make everyday hygiene feel like a fashion accessory.
Olaplex: Dominating through "education-first" authority, using clear, science-backed results and serialized video demos to solve specific user problems.
SHHHOWERCAP
Part-Time Social Media Manager & Content Creator (NYC)

Who are 5 influencers that you think would be great for our brand and why?
Abbey Yung, Melissa Wood-Tepperberg, Misha (@mishamulaaa), Yolani, and Charlotte Palermino.
SHHHOWERCAP
Part-Time Social Media Manager & Content Creator (NYC)

What are 3 tiktok trends you'd use for a niche beauty product?
The Morning Shed, Cushion or Cloud Aesthetics, and Trust Testing or Real Skin Checks.








