My Portfolio
Interview Questions
PopSips
Influencer Outreach Coordinator

What social media platforms do you find most effective for influencer outreach?
The social media platforms I find to be the most effective for direct influencer outreach would be Instagram and LinkedIn for visual storytelling and D2C aspect while LinkedIn would serve for a B2B setting. TikTok would be ideal for larger creators after identifying them and for a virality goal. Emailing, while not a social media platform is also an effective method of influencer outreach that could be used.
PopSips
Influencer Outreach Coordinator

How do you identify influencers that fit a brand’s audience?
In order to find an influencer that fits with the brands audience would be by analyzing the content the influencer does to ensure it fits with the brand as well as looking with the audience and consumer base of the influencers socials to see if it fits with a brand's target demographic whether it be age, location, interests, and other determining factors for the brand. I would also make use of hashtags to identify popular creators within the industry of the brand for a potential collaboration.
Gauth
Gauth: Spread the word on X! (June)

Are you a college student?
Yes, I am a College Student







