Liquid Death is doing an incredible job creatively by completely flipping traditional beverage branding on its head. Instead of going with the typical clean, minimalist water aesthetic, they packaged spring water in recyclable aluminum cans styled like heavy metal merch and craft beer, combining it with dark, irreverent humor.

What makes this work so well from a design standpoint:

Bold Visual Identity: High-contrast typography and tattoo-style illustrations instantly stand out on crowded shelves.

Packaging with Purpose: The tallboy aluminum can creates a unique tactile experience while giving people a genuine, plastic-free alternative.

Social Context: It lets non-drinkers carry a water at concerts or bars without feeling out of place.

(My design portfolio is still small, but I’d be happy to take on a sample brief to demonstrate how I approach brand design and execution!)

Explore GIGs

H\FC for Students

List a GIG

Find Participants

Pricing

H\FC for Companies

Library

FAQs

Blog

Case Studies

Guide: Generate a TikTok Ad Code

Endorsements

Recently Active

21+

Campus professional

About Me

Osun State University

Class of 2026

Graduated

Lagos, Nigeria

Skills

Interests

Your Privacy