Most dating apps chase broad terms like “best dating app”—super competitive and low intent. The real opportunity is owning the problem moment someone is Googling when they’re emotionally stuck. Examples: “Why do I keep attracting emotionally unavailable partners”

Make dating content stand out by being specific, self-aware, and a little polarizing: call out tired beliefs, speak to real moments people recognize, tell short honest stories instead of giving tips, and say the things daters feel but don’t admit—so it feels like insight from someone who gets it, not advice from someone talking down to them.