I’d make it fun and effortless by sharing the sweepstakes in our group chats, posting eye-catching reminders on my social media, and showing them the prizes or benefits they could win. I’d also create a sense of urgency and excitement—like entering together during a hangout or study break—so it feels more like a fun group activity than just another promotion.

On campus, I’m actively involved as the Founder and President of a nonprofit organization, a member of Delta Sigma Theta Sorority, Incorporated, and I’ve held leadership roles in student organizations like the Black Student Union. These connections give me a strong network across diverse groups, making it easy to collaborate, promote events, and engage students from different communities.

I would focus on creating fun, interactive experiences that connect with students’ lifestyles. This could include hosting pop-up sampling events in high-traffic areas on campus, partnering with student organizations for sponsored activities, and creating social media challenges or giveaways that encourage students to post with Vita Coco products. By blending in-person engagement with shareable online content, the brand stays visible, approachable, and aligned with student energy.