An account to grow successfully, it needs consistency. Uploading at least 4-5 times every week, posting relevant content on stories, and even commenting below videos that are relevant to the brand. I also follow a lot of accounts that are similar to my brand, which increases account reach. The account needs to be active as much as it can to reach more people, including replying to DMs and comments within minutes to gain more engagement. The better the engagement the better the results.

I prioritize volume with purpose, building every video around a strong hook, and rely heavily on iteration through analytics.

The hook needs to make people think: "I need to save this." "I need to send this to my friend."

Hit share.

I will start with real-life pain points, curiosity, or social proof. Like, "I wish someone had told me about this place sooner." "Places locals want to go everyday"

Since NowYouKnow is built around trusted recommendations, i would focus more on friend-value and personal relevance rather than generic travel style content. Meaning leading with hidden gems, what people are saving and all that connected to Nowyouknow platform so people would visit those features.

I have extensive experience creating short-form video content for platforms like Instagram and TikTok, especially in the movie recap, storytelling, and UGC-style ad space.

For UGC gigs, I have mostly worked with an Agency called Inboostr. For storytelling and movie critic, i have been making my own content for over 5 years, gaining over 100,000 followers and 35 Million plus views