Not Your Mother's is a popular, affordable hair care brand known for product lines like Curl Talk and Naturals. Widely available at Target, Walmart, and drugstores nationwide, the brand has built a loyal Gen Z following by celebrating every hair type and texture.

Like many consumer brands today, they knew their audience — but they wanted to hear directly from them. Specifically, they wanted honest Gen Z brand perception and consumer feedback, fast.

The Challenge: How Do You Get Authentic Gen Z Consumer Insights Quickly?

Not Your Mother's goal was clear: understand how Gen Z consumers perceive and connect with the brand — without the weeks-long timelines and high costs of traditional market research.

They needed a faster, smarter way to tap into Gen Z's mindset and get actionable brand feedback from real students.

The Solution: A microGIG for Rapid Consumer Research

Not Your Mother's turned to Home From College's newest product: the microGIG.

A microGIG is a lightning-fast, targeted task that connects brands directly with verified Gen Z students for quick surveys, feedback, and research. Unlike a full GIG program, a microGIG launches in minutes and delivers real responses almost instantly — making it one of the fastest ways for consumer brands to collect authentic Gen Z insights.

Not Your Mother's launched a survey microGIG through H\FC, asking Gen Z students to share their honest perceptions, thoughts, and feelings about the brand. No lengthy setup. No third-party panels. Just real students, real opinions, at the speed brands need today.

The Outcomes: 50 Responses in 8 Minutes

50 verified Gen Z survey respondents collected
Completed in just 8 minutes
Real-time Gen Z brand sentiment and consumer insights delivered same day

The Takeaway: Fast Gen Z Market Research Is Here

The Not Your Mother's microGIG proves that brands no longer need weeks of planning or a big research budget to understand what Gen Z thinks about them. With microGIGs on Home From College, consumer brands can run fast, authentic Gen Z research — and get the insights they need to move with confidence.

Want to know what Gen Z really thinks about your brand? A microGIG gets you there in minutes.

Explore GIGs

H\FC for Students

List a GIG

Find Participants

Pricing

H\FC for Companies

Library

FAQs

Blog

Case Studies

How Not Your Mother's Got Insights from 50 Gen Z Consumers in 8 Minutes

Endorsements

Recently Active

Well Connected

Campus professional

About Me

University of California, Irvine

Class of 2027

Graduated

Irvine, CA, USA

Skills

Interests

My Clubs and Associations

Anteater Photo Organization

Film and Drama Alliancce

Students in Industrial Organization Psychology

Your Privacy