Interview Questions
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

what are some great ideas to hook social media users into watching our content? how do we tell the story better?
To hook social media users, focus on a strong first 1–2 seconds using bold claims, curiosity questions, or showing reactions immediately (For example: “This has 20g of protein and tastes like soda”). To tell the story better, keep the pacing fast with captions and quick cuts, and end with an engaging call-to-action, such as polls, comments, or “which flavor should we drop next?”
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

What social media metric do you prioritize and why? how do you get protein soda to go viral?
I prioritize engagement rate (shares, comments, saves) because it shows real interest and helps push content through the algorithm.
And I’d create short-form TikTok/Reels content using trending sounds, strong hooks, and “taste test” style videos, then amplify it with influencer partnerships, UGC, giveaways, and challenge-based campaigns to drive shares and repeat exposure.
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

How would you engage Gen Z users on social media?
I’d engage Gen Z by creating authentic, trend-driven short-form content on TikTok and Reels that’s relatable and visually engaging. I’d boost interaction through user-generated content, influencer partnerships, interactive polls/Q&As, and consistent posting while using analytics to optimise performance.








