On campus, I would lead sampling by setting up pop ups in high traffic and popular areas where students already spend time, like near the student union or before campus events. I would make it interactive by offering quick makeup touch ups or shade matching moments that encourage conversation and connection. Off campus, I would bring samples into everyday life like group workouts, coffee runs, or get ready nights with friends, while also sharing the experience through social media content. My goal would be to make sampling feel fun, social, and exciting so people actually want to try and talk about the brand.

I would engage with my audience by creating fun and exciting GRWM video's.

I've been using Colour Pop for such a long time, and it honestly feels nostalgic for me. My very first eyeshadows were from ColourPop, so the brand has always been a part of my makeup journey. I love how fun and creative the colors are while still being wearable, and the aesthetic of the brand always feels fresh and exciting. ColourPop makes experimenting with makeup feel accessible and inspiring, which is something I've always appreciated and genuinely connect with.