I first consider the ethicality of a company. Next I would look at the ingredients within the product, along with how it makes me feel. The name of this product has the word hydrating in it, so I would be looking for if my face looks and feels hydrated.

I am a person who believes that constructive criticism is needed to improve. I always see the pros and cons to everything, especially as I am an indecisive person. I also already am familiar with Pacifica's products and am intruiged to try this one. I am not a big user of a bunch of skin care, I only flow through my typical 2-3 products, so my review of this would naturally be honest as it will be my first time trying anything with Jasmine Milk.

When reviewing beauty products I first look into the ethicality of it being produced, which your boxes already get checked off as A+ for. Next I'd look at how it makes me feel when putting it on, whether thats glowier, dewy, or softer skin, enhanced eyes, or even being able to tell that the product will be able to last a while if I don't have to use too much product.