Interview Questions
Julie
Focus Group

Are you between the ages of 18-30? (Please specify Age)
Yes. Turning 21 this week.
Yerba Madre
Yerba Madre Brand Ambassador

what are ideas you have for a yerba madre branded event?
Yerba Madre Study Lounge Set up a cozy lounge in the MSC or outside near Academic Plaza with beanbags, hammocks, plants, and free Yerba Madre samples. Offer “focus packs” with a can + snacks (trail mix, fruit). Could tie in with midterms or finals as a “natural energy alternative.”
Energy vs. Crash Challenge Side-by-side booth comparing Yerba Madre to energy drinks. An interactive board where students write how they “crash” after caffeine vs. how they want to feel with Yerba Mate. Free samples + giveaways (stickers, shirts).
DIY Yerba Madre Mixology Bar Non-alcoholic mocktail station where students create refreshing mixes with Yerba Madre as the base (with fruit, herbs, sparkling water). Social media incentive: post your drink with a branded hashtag for a chance to win merch.
Yerba Madre
Yerba Madre Brand Ambassador

What CLubs and organizations are you part of?
AIGA Design & ATC Theater