I’ve created a variety of creative assets through internships, campus organizations, and personal projects, including short-form video content, social media graphics, presentations, and branded marketing materials. My current role as a social media intern has helped me strengthen my skills in creating engaging, audience-focused content, while running my own gaming-related pages has given me hands-on experience with editing, branding, and content strategy. Here is the link to my portfolio: https://abimacg.wixsite.com/portfolio25/my-work

Right now, I work as a social media intern for a moving company while also building my own social media pages focused on gaming content, which has taught me that researching trends is really about understanding your niche and the specific corner of the internet your audience is in. I stay up to date by spending time on platforms like TikTok, Instagram Reels, and YouTube Shorts, paying attention to trending formats, editing styles, hooks, and sounds that are performing well within different communities. When coming up with ideas, I focus on adapting trends in a way that feels authentic to the brand instead of just copying them directly.

I think brands like Rare Beauty and Florence by Mills do a great job with their content, especially on social media. They understand their audience well and consistently create visually cohesive, engaging content that feels native to platforms like TikTok and Instagram while still maintaining strong brand identity. As for editing styles, I think the tiktok creator @bellymayme has a really cool and aesthetic editing style that I think will become more popular.