Interview Questions
Swypes
Experienced Facebook Ads Media Buyer

How do you evaluate the effectiveness of different ad formats (e.G., images, videos, carousels) and ad placements on Facebook to optimize campaign performance?
In my experience videos get more clicks on facebook ads.
So CTR is more but ultimately it depends on the Call to Action which we provide.
Swypes
Experienced Facebook Ads Media Buyer

Can you provide examples of successful Facebook ad campaigns that you've managed in the past? Please include average ROAS achieved.
Avergae ROAS of 2.5/3 achieved
Swypes
Experienced Facebook Ads Media Buyer

How do you approach targeting specific audiences with Facebook ads?
using great hashtags,knowing the target audience first of all and then running ads catered to them, selecting the correct age group, region of the audience