Fabletics on Campus: Fall 2024 College Program

How Home From College Helped Bring the Brand to Life for Students Nationwide

Fabletics set out to make a statement on college campuses this fall - aligning their activewear and scrubs with students’ busy, active lifestyles while driving awareness, trial, and engagement. To make it happen, they partnered with Home From College to build a powerhouse team of creators and ambassadors, ensuring Fabletics became a brand students not only recognized but also sought after.

Through a two-tiered approach, Home From College assembled Content Creators to generate social buzz and Campus Connectors to bring Fabletics directly to students through IRL events and product gifting.

Creating Campus Buzz with Content Creators

A handpicked team of 12 creators brought the Fabletics brand to life through engaging content across TikTok and Instagram. These creators spanned 10 universities, from UCLA to Miami, infusing their unique styles into 144 total assets.

By allowing creators to blend Fabletics seamlessly into their daily routines, the campaign achieved 5.8M impressions, 750K+ total views, and a 14.7% average engagement rate, outperforming industry benchmarks.

Bringing Fabletics to Life on Campus

Beyond social media, 30 Campus Connectors acted as the boots-on-the-ground marketing team for Fabletics, engaging students with exclusive product seeding, partnerships with 47 student organizations, and multiple campus activations that left students buzzing.

Event Highlights include:

🔥 Fabletics Run Club (ASU) – A scenic run at Tempe Town Lake led by our ASU Connectors, bringing students together through fitness and Fabletics.
🧘 Fabletics Yoga Class (UCLA) – A branded yoga session where students received Fabletics gear, including yoga mats, to enhance their experience.
💃 Hip-Hop Dance Class (Oregon) – A high-energy activation where students moved freely in Fabletics gear.
🎉 USC vs. UCLA VIP Tailgate – A major brand moment featuring 900+ pieces of Fabletics merch, interactive experiences, and 6,000+ students reached.

The Results: A Standout Semester for Fabletics

Fabletics didn't just make an appearance on campus - it became a must-have brand for students.

📈 +22% increase in purchase intent
👀 750K+ social impressions
💬 1.1K+ students driven to Fabletics via unique links
🏆 High-demand product seeding with waitlists at multiple events

From content that resonated organically to IRL moments that drove real conversions, the Fabletics x Home From College partnership was a game-changer in reaching Gen Z in a way that felt authentic, community-driven, and exciting.