How Life360 & Tile Made Campus Safety Relatable for Gen Z Students

Life360 & Tile x Home From College: Prioritizing Safety on Campus

Home From College partnered with Life360 and Tile for a dynamic Fall 2024 program aimed at helping Gen Z college students feel safer and more supported in their everyday lives.

Program Overview

Through a two-part strategy — digital storytelling and on-campus engagement — Home From College sourced a diverse group of 50 student creators and 2 campus event coordinators to bring the Life360 & Tile missions to life across college campuses nationwide.

Highlights included:

• 100+ creator assets produced for TikTok

• 2 campus activations at Texas A&M and University of Florida

• 18M impressions and 479K views across content

• UGC-driven campaigns tied to real stories of why safety matters to Gen Z
  

Creator Community

We hand-selected 50 creators, including 15 with over 100K followers, representing over 20 states and bringing their authentic perspectives on the importance of personal safety.

📈 Results:

• 100 creator assets generated

• 18M+ total impressions

• 6.8% average engagement rate

• 32K total likes and 407 total comments

The most resonant content showcased creators integrating Life360 and Tile into their daily routines — from commuting across cities to attending late-night study sessions — making safety feel both practical and empowering.

Campus Activations

Two unique on-campus events helped students engage with Life360 and Tile in real life:

🔍 Aggie Gems Scavenger Hunt – Texas A&M
Students used the Life360 app and Tile to complete a campus-wide scavenger hunt focused on safety and teamwork. The event resulted in 82 pieces of UGC and 100% of participants saying they were more likely to use Life360 afterward.

💬 Zeta Sorority Safety Panel – University of Florida
A panel featuring campus security, emergency services, and student leaders sparked powerful conversations about personal safety and bystander intervention. The event doubled its expected attendance and generated 40 pieces of content, reinforcing the importance of safety tools like Life360 and Tile.

Student-Led Impact

From event concepting to community engagement, student coordinators played a pivotal role in executing events that felt authentic to campus culture. Their efforts drove attendance, content creation, and lasting brand impressions.

Ready to build a meaningful, Gen Z-driven campaign that sparks real conversations and drives measurable impact on campus?

Let’s talk about how Home From College can activate your brand with the next generation. 🚀