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Vita Coco Campus Stunt Creator
The Vita Coco Company
Content Creation
Campus Life
Campus Events
The Vita Coco Company makes products with real, honest ingredients that help you feel good inside and out.
In this GIG you will create and execute a bold, visual, campus-wide stunt that surprises and delights your campus community. Vita Coco wants to make a moment on your campus this fall, and we want it to come from you. Think big, weird, and impossible to scroll past — something people stop and film because they've genuinely never seen it before.
A few examples of the energy we're after:
Walking campus all day in a massive custom costume or prop (giant coconut, oversized cowboy hat, hydration-pack rig) while gifting product to anyone who stops you
Staging a surprise Vita Coco 'drop' with friends — a pop-up hydration station, a mysterious product cooler, or a flash giveaway timed around a campus event — and capturing the reactions live
You'll pitch a creative one-day micro-event idea, execute it live on campus while engaging peers, and capture the moment across social.
Expected Outputs
Your key responsibilities include:
Submit a creative, outrageous idea for a one-day campus stunt or micro-event.
Perform the stunt on campus, engaging students and distributing product.
Capture and share 2 Instagram stories: 1x before the stunt & 1x during the stunt
Share 1 one in-feed post from the activation day (cross posted to TT & IG, with 30 day boosting)
About The Vita Coco Company
We make products that start with real, honest ingredients — ingredients that do more for your body and more for the world. Ingredients that make you feel good. Because when you feel good inside, anything is possible. 🥥
